Learfield IMG College Ticket Solutions

Learfield IMG College Ticket Solutions Careers

Coordinator, Marketing & Sales Strategy - Pitt Ticket Solutions - Learfield IMG College Ticket Solutions (Pittsburgh · PA)

Learfield IMG College Ticket Solutions jobs
Sports Jobs in Pittsburgh · PA
Marketing: Consumer Marketing/Brand Management

An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. In addition to ticketing, it manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.  Learfield IMG College also provides its collegiate partners access to professional concessions and branding; licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

 

Our people-friendly promoting from within culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others."

 


 

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield IMG College Ticket Solutions represents nearly 50 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Ticket Solutions remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

 

Pitt ticket sales team is Learfield IMG College’s local, dedicated entity representing Pitt. In complete collaboration with the university, this team is committed through first class professionalism to building top notch customer sales and service relationships extending the affinity of the Panthers brand to fans, donors, alumni, businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As the exclusive outbound arm for Pitt, the ticket sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of Pitt with the outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

 

Learfield IMG is actively seeking a Coordinator, Marketing & Sales Strategy to work from Pittsburgh, PA, for the Pitt ticket sales team.

The Marketing Coordinator position will be responsible for providing sales support for all sales efforts.  This individual will be responsible for developing digital campaigns focused on increasing online sales, improving lead generation efforts, and spreading the message and vision of Athletics. This position offers significant career growth within Learfield IMG College Ticket Solutions for successful members of our team.


Responsibilities:            

  • Oversee all stages of the marketing automation process, including conception, content creation, segmentation, execution, and tracking
  • Develop and execute email marketing campaigns under the guidance of management
  • Pull, distribute and analyze weekly reports including but not limited to email open rates, online sales reports, margins, and overall database growth for home property
  • Manage and develop lead generation initiatives to support sales team
  • Create and distribute post-game and post-season surveys and analyze, report, and present survey findings for Temple Athletics and Ticket Solutions
  • Oversee flow of data from collection to data warehouse to outputs
  • Work with athletic department marketing, creative services, and ticket operations to organize flash sales and ticket promotions
  • Assist in prospecting of clients and background research for potential clients
  • Other duties as assigned

 

 

Qualifications

  • Bachelor’s degree or equivalent work experience in applicable field
  • Minimum 1 year of relevant sales or marketing experience in the sports/sponsorship landscape
  • Experience with marketing automation, including but not limited to: shopping cart abandonment, A/B testing, list segmentation and tracking, and email marketing database management is preferred
  • Ability to work in a fast-paced environment
  • Excellent communication skills
  • Team player; ability to work with numerous people
  • Able to handle multiple projects with varying deadlines
  • Ability to think strategically, creatively and proactively
  • Strong analytical skills and proficiency with PowerPoint, Adobe Photoshop/Illustrator, Excel, HTML, Dreamweaver, and Google Analytics
  • Experience with Paciolan and Marketing Automation software preferred

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

#2615195