College Sports Jobs


Director - Strategic Brand Engagement with University of Cincinnati Athletics in Cincinnati · OH

University of Cincinnati Athletics jobs
Sports Jobs in Cincinnati · OH
Communications/Community Relations: Community Relations
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Founded in 1819, the University of Cincinnati embarks upon its third century – building on the past and defining the future by leading urban, public universities into a new era of innovation and impact through its strategic direction, Next Lives Here. Underscoring the power of creativity, ingenuity, invention and inclusion, what’s Next will accelerate our unrivaled momentum, evidenced by eight straight years of record enrollment and rankings that include placement among America’s top 100 public universities by U.S. News & World Report. Home to a diverse student body of nearly 47,000 and more than 4,200 distinguished faculty, the university combines its Research 1 (Very High Research Activity) Carnegie Classification with a physical setting that The New York Times recently acclaimed as “the most ambitious campus design program in the country.

About the Department:
The Cincinnati Bearcats compete at the highest level of intercollegiate athletics as a member of the American Athletic Conference. UC fields 18 varsity teams with over 500 student-athletes supported by over 150 full-time staff on the award-winning UC campus in Cincinnati, Ohio. The Bearcats have won seven national championships and 113 conference championships during its proud history. Numerous luminaries and Olympians have worn UC's red and black through the years including hall of fame legends Sandy Koufax, Oscar Robertson and Jack Twyman.  
UC student-athletes averaged a 3.400 GPA in the fall of 2020 with 78 percent of our student-athletes earning spots on the honor roll. 
The UC Department of Athletics is committed to connecting its community, enhancing its University and impacting the lives of its student-athletes as they prepare to change the world.
For more information on UC Athletics, visit 

Job Overview:
The University of Cincinnati, Department of Athletics is accepting applications for a Director, Strategic Brand Engagement (Associate Public Information Officer) to support the Media Services unit of the Department of Athletics. This is a full-time position, salaried, with a comprehensive benefits package.  

The successful candidate will be expected to provide information to external and intern public via news and other media in support of advancing the goals and objectives of the department and athletic programs while following University of Cincinnati and departmental policies, NCAA Division I, and Conference bylaws and regulations.  
Duties include but are not limited to: 
  • Serve as Sports Information Officer for assigned sports. 
  • Proactively pursue new, creative and innovative methods for enhancing the program's brand and media presence, including continued awareness of trends in visual communications, emerging media, earned media, and digital technologies. This is including, but not limited to, creating feature stories, hype videos, highlights and graphic design that tell the Bearcats story across the department with a focus on assigned sports. 
  • Responsible for creating editorial content for online and social media platforms, specifically, Twitter, Facebook, Instagram and other platforms for assigned sports, including but not limited to media guides, news releases, games notes, feature stories, videos and graphics. 
  • Contribute, plan and execute public relations initiatives for assigned sports and department as a whole. This includes facilitating program interview and media requests with local, regional, national and niche media and social media influencers along with developing feature coverage for internal digital platforms. 
  • Direct game coverage for assigned sports and assist in game and practice coverage for additional and secondary sports. 
  • Nominate student-athletes and coaches for conference and national awards. 
  • Maintenance of current and historical team information (news, rosters, statistics, records, photos, videos) in assigned sports. 
  • Travel with assigned sports as required.

Essential Functions:
  • Consult with deans, department heads, faculty, and staff to assess public information/relations needs and formulate courses of action that support specific objectives.
  • Review programs and projects for news potential.
  • Field inquiries from media.
  • Draft plans for media contacts and prepare written materials.
  • Contact writers, broadcasters, editors to place stories.
  • Manage expenditures for specific projects.
  • Assign work; ensure proper workflow of the unit; act as lead worker. 
  • May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.). 
  • Perform related duties based on departmental need. This job description can be changed at any time.

Required Education:
  • Bachelor’s Degree must be in English, mass communications or related field.
  • Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience:
  • Three (3) years of experience in professional writing, editing, broadcasting, public relations.
  • Experience may require supervision.

Additional Qualifications Considered:
  • The individual in this position must be able to work evening and weekend hours and to travel with assigned sports.

Application Information:
Interested and qualified applicants must apply online and include a cover letter of interest and a current CV/Resume. All certifications and other documentation can be uploaded using the Additional Documents section in the application. Applications without a CV/Resume will not be considered for the position.

Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
REQ: 63278