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Marketing Intern - Spring 2021 with Bowling Green State University in Bowling Green · OH

Bowling Green State University jobs
Sports Jobs in Bowling Green · OH
Internship: Internship
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Assist with Digital Marketing Manager for our strategy and marketing content on our websites, emails and social media.  This position will work closely with analytics, social media/brand, creative, ticket and corporate sales to ensure internal needs are being met while reaching our target audiences with relevant content that drives our brands, tickets sales and corporate partnership fulfillment. 

Tasks and Responsibilities:
  • Help develop, manage and execute digital marketing programs, promotions and campaigns for digital channels to include: social media advertising, website management, and other initiatives as approved by senior management.
  • Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.
  • Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns.
  • Work with various internal clients, develop emails that achieve positive results including improving open rates, revenue generation and brand awareness. 
  • Assist in copy writing, editing and proofreading copy for: email, website, and app. 
  • Monitor competitive efforts and recommend changes as needed.
  • Ensure SEO to help drive organic traffic to our websites both mobile and desktop
  • Work with internal and external creative personnel to ensure all digital is consistent with all other creative work. 
  • Maintain digital style guides and help ensure on brand marketing efforts across all digital channels.
  • Hold lead role for day-to-day updating and maintenance of the website and create or update digital assets.
  • Implement and troubleshoot third party applications and assets on digital platforms.
  • Other duties as assigned.

Qualifications
  • Current or aspiring Marketing, Communications, or Journalism student or professional
  • Able to work 20 hours per week (flexible schedule)
  • Familiarity with Facebook, Twitter, LinkedIn, Instagram, Tik Tok, podcasts, blogs, and emerging digital media; experience a plus
  • Willingness to learn new skills and adapt quickly to new platforms and technologies
  • Ability to develop and pursue initiatives; willingness to express opinion
  • Strong written and telephonic communication skills 
  • Motivated, organized self-starter who meets deadlines
  • Positive, constructive attitude

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

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