Assistant Athletic Director - Marketing and Fan Experience with Air Force Athletics in Colorado Springs, CO
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Administration/General Management: Athletic Director
The Air Force Academy Athletics Corporation is looking for an Assistant Athletic Director - Marketing and Fan Experience to perform the following duties:
• Works closely and collaboratively with AFAAC CEO and Associate Athletic Director for External Relations to develop an external vision for the department, which includes social media strategy, advertising campaigns, promotional schedules and marketing plans. Implements this vision by working closely with Director of Business Development and Community Relations, Athletic Communications, Sales and Ticket Office staff.
• Develops and executes marketing plans that support all ticketed events with goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.
• Works closely and collaboratively with AFAAC CEO and Associate Athletic Director for External Relations to develop an external vision for the department, which includes social media strategy, advertising campaigns, promotional schedules and marketing plans. Implements this vision by working closely with Director of Business Development and Community Relations, Athletic Communications, Sales and Ticket Office staff.
• Develops and executes marketing plans that support all ticketed events with goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.
• Creates and implements the overall marketing and promotional strategy for the AFAAC and Air Force Athletics.
• Oversees and manages fan engagement and game-day experience for Football and provides consultation for Volleyball, Men’s Basketball, Women’s Basketball and Hockey.
• Works collaboratively to manage sponsor fulfillment including: print, game-day promotion, social media, on field/court promotions, game-day messaging of sponsorships and promotions.
• Collaborates with other AFAAC external units to effectively manage ticket inventory, increase attendance, set pricing and utilize marketing resources to reach ticket sales and revenue goals for each ticketed sport.
• Serves on AFAAC Senior Staff, significantly involved in overall departmental strategic planning.
• Coordinates the dissemination of information to internal and external stakeholders to promote teamwork, while creating excitement, increasing revenue and increasing attendance at ticketed sports.
• Develops and manages marketing budget in coordination with Director of Business Development and Community Outreach.
• Assists in designing, developing and managing advertisements, posters, schedule cards, schedule magnets, flyers, newsletters, brochures, and other publications as needed. Works with Director of Business Development and Community Outreach, Creative Director and vendors to ensure publications and promotional materials are printed on schedule and within timeline and budget parameters.
• Responsible for the management and supervision of full-time employees in the marketing department to include but not limited to: recruitment, training, mentoring, development and evaluation of performance.
• Fosters a culture that emphasizes respect, accuracy, service, teamwork and excellence.
• Reports directly to the Associate Athletic Director for External Operations and may be required to perform other duties as assigned.
Qualifications
• Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.
• 5-10 years of related work experience in a Division I athletics marketing or related field.
• Team player that works cooperatively and collaboratively with other business units.
• Experience supervising, mentoring and providing direction to others.
• Strong attention to detail, organizational, verbal, writing, customer service and interpersonal skills.
• Ability to work nights, weekends and holidays depending on work and game schedules.
• Graphic design, digital advertising and social media experience.
• Strong time management, ability to stay focused through interruptions, thrives in team environment, strong analytic and interpersonal skills.
• Demonstrated ability to manage multiple projects, work as part of a team and motivate staff in a fast paced environment.
• Track record of success and productivity.
• Understands and Upholds standards befitting the USAFA and Air Force Athletic Department.
• Must be authorized to work in the United States of America and successfully pass a background check.
The AFAAC is a 501(c)(3) tax-exempt organization that supports and manages all of the Air Force Academy's athletics fundraising programs while also providing assistance with coaching, recruiting, ticketing, logistics and sports conference objectives. We are an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• Oversees and manages fan engagement and game-day experience for Football and provides consultation for Volleyball, Men’s Basketball, Women’s Basketball and Hockey.
• Works collaboratively to manage sponsor fulfillment including: print, game-day promotion, social media, on field/court promotions, game-day messaging of sponsorships and promotions.
• Collaborates with other AFAAC external units to effectively manage ticket inventory, increase attendance, set pricing and utilize marketing resources to reach ticket sales and revenue goals for each ticketed sport.
• Serves on AFAAC Senior Staff, significantly involved in overall departmental strategic planning.
• Coordinates the dissemination of information to internal and external stakeholders to promote teamwork, while creating excitement, increasing revenue and increasing attendance at ticketed sports.
• Develops and manages marketing budget in coordination with Director of Business Development and Community Outreach.
• Assists in designing, developing and managing advertisements, posters, schedule cards, schedule magnets, flyers, newsletters, brochures, and other publications as needed. Works with Director of Business Development and Community Outreach, Creative Director and vendors to ensure publications and promotional materials are printed on schedule and within timeline and budget parameters.
• Responsible for the management and supervision of full-time employees in the marketing department to include but not limited to: recruitment, training, mentoring, development and evaluation of performance.
• Fosters a culture that emphasizes respect, accuracy, service, teamwork and excellence.
• Reports directly to the Associate Athletic Director for External Operations and may be required to perform other duties as assigned.
Qualifications
• Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.
• 5-10 years of related work experience in a Division I athletics marketing or related field.
• Team player that works cooperatively and collaboratively with other business units.
• Experience supervising, mentoring and providing direction to others.
• Strong attention to detail, organizational, verbal, writing, customer service and interpersonal skills.
• Ability to work nights, weekends and holidays depending on work and game schedules.
• Graphic design, digital advertising and social media experience.
• Strong time management, ability to stay focused through interruptions, thrives in team environment, strong analytic and interpersonal skills.
• Demonstrated ability to manage multiple projects, work as part of a team and motivate staff in a fast paced environment.
• Track record of success and productivity.
• Understands and Upholds standards befitting the USAFA and Air Force Athletic Department.
• Must be authorized to work in the United States of America and successfully pass a background check.
The AFAAC is a 501(c)(3) tax-exempt organization that supports and manages all of the Air Force Academy's athletics fundraising programs while also providing assistance with coaching, recruiting, ticketing, logistics and sports conference objectives. We are an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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