Pegula Sports and Entertainment

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CURRENT JOB OPENINGS -- Opportunities are available within the following categories:

Digital Media Strategist - PSE with Pegula Sports in Buffalo, NY

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The Digital Media Strategist is responsible for the day-to-day logistics in the planning, implementing and maintaining of media campaigns across several brands, including the Buffalo Bills (NFL) and Buffalo Sabres (NHL).  This role will involve programmatic display and paid digital campaign management within Facebook, LinkedIn, Twitter, and other third-party platforms in addition to activation of marketing trade on traditional platforms.

The ideal candidate is data driven, results-oriented, and a self-starter who can hit the ground running and immediately contribute to currently running campaigns. They should have a passion for building, leading, and testing cross-channel digital media campaigns.


Duties and Responsibilities

  • Develop and manage strategy and budget for all paid digital and trade media to meet business goals
  • Manage the process of setting up and launching (i.e trafficking) campaigns with 3rd party trafficking vendors
  • Build, manage, and scale Facebook/Instagram ad campaigns that meet or exceed designated ROI
  • Run A/B split tests to optimize campaign performance and gain valuable insights through a data-driven approach
  • Plan, develop and implement SEO/SEM strategy with the goal of maximizing ROI
  • Traffic and schedule internal online display and video ads using Google Ads Manager
  • Other duties as assigned


  • Bachelor’s degree from an accredited college/university required
  • 2-4 years of relevant marketing, advertising or business experience
  • Strong understanding of digital marketing and social media
  • Experience in digital advertising operations and campaign management
  • Familiarity with Google Analytics and conversion tracking
  • Have search marketing and SEO knowledge.
  • Demonstrated ability to be highly organized and have a strong attention to detail
  • Excellent verbal and written communication skills
  • Ability to multi-task and efficiently manage time and priorities



  • Manager

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