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Director Fan Development with Buffalo Sabres in Buffalo · NY

Buffalo Sabres jobs
Sports Jobs in Buffalo · NY
Marketing: Consumer Marketing/Brand Management
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SUMMARY:
The Director of Fan Development will play a key role in growing and sustaining the fanbase of the Buffalo Sabres. Through research and data analysis, the Director of Fan Development will identify existing, emerging, and underserved market segments and apply insights to develop programs and initiatives for short and long-term growth. This role, as part of the Marketing Department, will work collaboratively with Sabres Community Relations, Content, Business Intelligence, Business Development, and Social teams, as well as third party vendors to deliver against KPIs to drive the connection between the brand and the community.

KEY RESPONSIBILITIES:
  • Knowledge of the Market: 
    • Conduct and lead research initiatives to close knowledge gaps around flagged areas of growth for the Sabres brand 
    • Organize and lead fan council and focus groups to gain valuable feedback from various segments of the fanbase (existing, emerging and underserved) 
    • Work closely with Business Intelligence, Ticket Office, and NHL league office to understand the current Sabres fan segments and identify areas of growth 
  • Grow the Brand and Fanbase: 
    • Contribute to the Sabres brand positioning by leveraging insights to maximize appeal to a broad audience while being able to customize for different audience segments 
    • Develop, lead, and execute programs that resonate with opportunity groups to grow fandom of the Sabres 
    • Lead and manage fan development initiatives amongst youth and underrepresented members of the Western New York/Southern Ontario communities 
    • Organize and direct relevant programming for Sabres Kids Club to foster growth and continue engagement among the next generation of hockey fans 
  • Collaborate to Cultivate Growth and Engagement: 
    • Act as a liaison between Community Relations and Marketing departments to create and support initiatives that strengthen bond between the team and the community 
    • Collaborate with Social Media, Content, and Game Presentation departments to provide insight into different ways to appeal to various growth demographics while engaging fans year-round 
    • Work closely with Director of Marketing to ensure data and insights are driving marketing strategy and promotions 
    • Incorporate feedback from various stakeholders to identify key areas of need and deliver programs that strengthen the organization as a whole 
  • Measure Success: 
    • Identify KPI’s to measure the success and effectiveness of fan development programs, optimizing against benchmarks, and adjusting where needed 
    • Track budget spending and determine ROI of specific programs and initiatives 
    • Develop post-mortem reports on initiatives to summarize the execution and effectiveness to be shared with organizational leadership and the NHL 

QUALIFICATIONS:
  • A Bachelor’s Degree in relevant field such as Marketing, Communications, or Business Administration  
  • Minimum of 5+ years of Marketing, Research, or related experience
  • Experience in leading research initiatives from project definition all the way through to presenting of results to key stakeholders
  • Data analytics proficiency and experience working with personnel focused on data to drive marketing tactics, new business, and brand opportunities
  • Proficiency with Microsoft Office (specifically PowerPoint, Word, Excel)
  • Previous sport experience preferred but not required
  • Experience working across teams internally and with external vendors
  • Must be able to work variable hours, including evenings, weekends, and holidays as needed
  • Experience Required: 5 year(s): Minimum of 5+ years of Marketing, Research, or related experience
  • Education Required: Bachelors or better in Marketing or related field

COMPETENCIES:
  • Team player and positive attitude
  • Organized and detail-oriented
  • Adaptable individual who will establish effective relationships across multiple departments and functional areas
  • Passion for both the analytical and creative sides of marketing
  • Advanced communication and presentation skills
  • Strong written and verbal communication skills to articulate clearly with various departments and external partners
  • Ability to seamlessly move between projects and continue to progress them forward
  • Ability to plan both short and long term

Hockey Western New York, LLC is an Equal Opportunity Employer

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