Atlanta Falcons Multimedia Features Producer - Atlanta Falcons Football Club (Flowery Branch · GA)

Atlanta Falcons Football Club jobs
Sports Jobs in Flowery Branch · GA
Web/Creative Services: Media/Video Production
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About the Atlanta Falcons
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field. 

About AMB Sports + Entertainment Group
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium and PGA TOUR Superstore.
Who we are  
We use our core values as a compass to guide our decisions because they are our North Star.  If we live our core values daily, we know everything else will take care of itself.  We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment.  We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building. 
Our Ideal Candidates
  • Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.  
  • Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve. 
  • Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do.  
  • Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.  
  • Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.     
Position Summary
We need someone who is committed to telling deeper, gripping stories on that also represent and reflect the city of Atlanta.  

The Falcons Multimedia Features Producer needs to be a passionate and professional storyteller who knows how to bring out the human side of our players, while also making our audience feel that they are represented in our stories. And this person needs to be equally passionate about capturing the hearts and minds of our audiences. 

This person should have a great understanding of how story arcs are built, whether delivered via writing, audio, or video. This requires the ability to produce, edit, and write to get the most out of the story and capture people's attention. This person must be comfortable on camera, while making decisions based on telling the most powerful story possible. 

The Atlanta Falcons Multimedia Features Producer would be driven to connect the city of Atlanta to the Falcons and show the intersection between the two. They make sure that our storytelling has the tone and feel of Atlanta. In short, they need to win people over through powerfully produced and written stories.

This high-profile, fast-paced, and challenging opportunity requires organizational skills to help create a clear story calendar. The idea is to go one step further: the Atlanta Falcons Multimedia Features Producer is not just telling readers what happened but revealing who these players and coaches are as people – through written pieces and accompanying videos. 

The Atlanta Falcons Multimedia Features Producer must be motivated by audience interests and stay on top of things that drive content performance and fan engagement. This person must have a strong interest in content performance and help play a critical role in getting more people to visit more often, and they must be able write in a creative, engaging way when the story calls for it - including search-friendly headlines.

Roles and Responsibilities
  • Collaborates with the Digital Managing Editor to develop 2-3 features per week on players, coaches, events (Combine, Draft, etc.), and news (Free Agent signings, etc.)
  • Helps create and manage a detailed editorial calendar for Falcons digital properties 
  • Must build trust, strong relationships with players, coaches, and football staff to find stories that others miss
  • Aids in the growth of the Falcons editorial vision, voice, and strategy to help create more daily visitors and followers
  • Identifies (through research and preliminary interviews) relevant players and coaches as compelling candidates for high-end, on-camera interviews throughout the season
  • Maintains SEO best practices in creating content - written, video, or audio
  • Utilizes time in open locker room settings for feature stories and videos 
  • Leverages press conferences as an opportunity to ask questions about specific players, coaches, and even B-roll for future features
  • Demonstrates aggressive growth in KPI metrics
  • Publishes articles, photos, and videos using the site’s CMS 
  • Covers key community relations storylines and activations
  • Links site metrics to overall communications and brand metrics for evaluation of strategy versus execution

Qualifications and Education Requirements
  • Bachelor’s Degree
  • Minimum 3-5 years' experience in journalism, storytelling, media, editorial newsroom, or related field
  • Strong news judgement and editorial skills, including proven success driving metrics and engagement within digital / social media platforms
  • Ability to meet aggressive editorial deadlines
  • Experience working on multiple platforms, including podcasts and video
  • Proficient in Adobe Creative Suite including Photoshop, InDesign, etc. Basic knowledge of HTML and CSS is helpful
  • Demonstrated ability to work in a high-paced, demanding professional setting.
  • Experience with digital / web and social publishing tools. Prefer knowledge of NFL CMS platform.
  • Demonstrated ability producing stories in the field
  • Candidates selected to interview must submit a versatile clips package (4-6 stories) demonstrating ability to write both shorter and longform feature profiles, outside-the-box stories, and quality work on deadline

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.