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Manager, Digital Marketing with LA Galaxy in CARSON · CA

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Sports Jobs in CARSON · CA
Marketing: Database Marketing/Analytics
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AEG Worldwide is the world’s leading sports and live entertainment company with operations in the following business segments:
  • AEG Facilities, which with its affiliates owns, manages or consults with more than 120 venues
  • AEG Presents, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
  • AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
  • AEG Global Partnerships, which supports each of AEG’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
  • AEG Real Estate, which develops major sports and entertainment districts worldwide

With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.

Position Summary:
The Digital Marketing Manager is an experienced and innovative digital marketer with a history of delivering measurable results on cross-platform campaigns to drive revenue and engagement. The Digital Marketing Manager makes real-time decisions to drive data-driven strategies to help move the business forward. In doing so, they leverage industry-leading tools to maximize the investment across paid digital marketing channels as well owned internal marketing channels.

Essential Functions:
  • Manage the club’s paid digital marketing channels
  • Collaborate cross-functionally to design and implement fan journeys and paid marketing campaigns that drive revenue and engagement
  • Analyze club’s paid marketing efforts in real-time in order to maximize return on investment
  • Develop ad copy that aligns with the club’s tone voice and is specific to the intended audience segment
  • Work with creative and video department to ensure creative is engaging, within brand guidelines and specific to intended audience segments
  • Oversee club’s owned digital marketing channels, including ad space on club website
  • Assist with any and all areas of the marketing, digital and communications department when called upon
  • Work with Business Development department to find new audience segments

Required Qualifications:
  • A minimum education level of: BA/BS Degree (4-year)     
  • A minimum of Mid-Level Non-Exempt 2-4 years of related work experience
  • Experience with Google AdWords and Facebook marketing platforms
  • Experience creating cross-platform campaigns that drive revenue and engagement
  • Availability and willingness to work flexible / extended hours, including nights, weekends and holidays as well as matches and events as necessary
  • Ability to work independently and multi-task
  • Strong understanding of digital marketing trends

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

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