Director of Marketing - Sonoma Raceway (Sonoma · CA)

Sonoma Raceway jobs
Sports Jobs in Sonoma · CA
Marketing: Marketing

Sonoma Raceway, located at the gateway to the Sonoma Valley, is Northern California's premier motor-sports destination, featuring a world-class 12-turn, 2.52-mile road course, quarter-mile drag strip, and karting center. Its annual race schedule is headlined by the NASCAR Cup Series and the NHRA Camping World Drag Racing Series. In addition, Sonoma Raceway owns and operates the Sears Point Racing Experience offering high-performance driving courses, racing programs, safe driver training, corporate outings, manufacturer showcases, go-karting, and more. Sonoma Raceway also boasts a motor-sports industrial park, which is home to more than 70 businesses. Sonoma Raceway is a wholly-owned subsidiary of Speedway Motorsports, a leading marketer, promoter, and sponsor of motorsports entertainment in the United States.

Sonoma Raceway’s Marketing Director will enjoy a dynamic work environment in the exciting world of motorsports, promoting the raceway’s major events as well as on-track racing and community events. Sonoma Raceway boasts more than 340 days of on-track activity each year, hosting everything from motorcycles to Ferraris to 11,000 horsepower dragsters. The Marketing Director will work to support both activities at the raceway as well as at motorsports events at other Speedway Motorsports facilities.

  • Corporate Leadership/Support - help improve overall corporate effectiveness and efficiencies.
  • Sonoma Raceway Leadership/Support – Focus on event brand positioning, customer acquisition and retention strategies, and upselling opportunities to optimize revenue.
  • Manage all aspects of Sonoma Raceway and event brands, advertising, and budgets in order to optimize brand positioning and key brand metrics
  • Ticketing -review marketing program metrics to ensure revenue optimization for tickets and upsell products
  • Support corporate and group business leaders with ticket revenue projections and the tactics
  • Ensure ticket agents are empowered with tools and incentives which help with the achievement of sales and satisfaction goals
  • Communications - Support Corporate Communications and Social Media teams to activate the strategy focused on ticket sales and sponsorship Optimize the reach and engagement for campaigns in conjunction with communication initiatives
  • Media/Advertising –Develop media strategies and support media negotiations
  • Owned Asset/Analytics Management - Support website, app and social media best practices to optimize ticket sales, renewals, impressions or engagement.
  • Corporate Sales Support - support corporate partner activation needs while supporting new business acquisition needs

  • Five to seven years of experience as a Manager or Director of Marketing, Communications or Digital Media or other senior marketing roles
  • Demonstrate experience in designing and implementing successful marketing campaigns
  • Solid working knowledge of SEO, web analytics and Google Adwords and digital marketing
  • Experience with CRM software and digital marketing tools and techniques
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytics and project management skills
  • Strategic mindset

Of Note
Sonoma Raceway is an Employer of National Service. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

Job Questions:

  1. How many years of Marketing experience do you have?