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Director of Marketing with Homestead-Miami Speedway in Homestead, FL

Homestead-Miami Speedway jobs
Sports Jobs in Homestead, FL
Marketing: Marketing
GENERAL PURPOSE OF JOB
  • Oversee all functions of Homestead-Miami Speedway’s advertising efforts, including:
o   Creating and facilitating the marketing and advertising plan
o   Managing the track’s relationship with ad agency (including objectives, budgets, creative and schedules)
o   Creating, managing, and coordinating all in–house advertising vehicles and placement (brochures, direct mail, sales kits, etc.)
  • Develop and coordinate all media and sponsor driven event promotions
  • Leverage ISC Consumer Marketing resources (marketing research, access to databases, fanMAX) for initiatives at Homestead-Miami Speedway
  • Oversee aspects of consumer interaction, including prospecting and the sales flow progression, as well as grassroots/community promotions, multicultural and outreach
 
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Create annual marketing plans for Homestead-Miami Speedway, Ford Championship Weekend, Fast Lane Fridays and other events as scheduled
  • As the point of contact for Homestead-Miami Speedway’s ad agency, direct the planning, development, and implementation process, in accordance with budget guidelines, of advertising and media concepts for Homestead-Miami Speedway and designated events with our agency including layout, copy writing, and production of such advertisements.
o   Develop and grow relationships with media partners 
                §  Manage all added value stemming from media buy
  • Manage the design, content, layout and production of Homestead-Miami Speedway collateral materials (brochures, sales kits, direct mail, etc.), in accordance with budget guidelines, including specifying quality of materials
  • Using fanMAX and digital/social media, implement a targeted fan prospecting and customer flow plan to drive leads for ticket and hospitality sales, generating affinity for the event and sport along the way
  • Manage consumer research initiatives
  • Develop relationships with promotions representatives with key regional and local media sources in key markets to develop strong media-driven consumer promotions to compliment Homestead-Miami Speedway’s advertising efforts by maximizing budgets, market penetration and creating demand for tickets sales
  • Manage and oversee all grassroots and promotional efforts
  • With the Director of Corporate Sales, work closely with Homestead-Miami Speedway sponsors and corporate partners to develop and execute strong sponsor-driven consumer promotions to help create demand for event admissions
  • Manage event promotion budgets and promotional ticket allocations
  • Manage team that handles the following race weekend fan interactive items:
o   Pre-Race Festivities
o   Autograph Sessions
o   Kids Zone
o   Concerts
o   Entertainment Stage
o   Dignitaries
o   Driver Introductions
o   Victory Lane
  • Process invoices and monitor expenses to ensure meeting budget guidelines
  • Other duties as assigned
 
 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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