Bd511604 949e 4cd1 8b5b f3ac61402928
ISC Motorsports

Data Analyst

International Speedway Corporation
Daytona Beach, FL
Marketing: Marketing
 
 
 
 
Job Summary:
International Speedway Corporation (ISC) is seeking an experienced data analyst to join the Consumer Marketing Business Insights team.  The successful candidate is experienced in data collection methods (surveys, polls, focus groups, etc..), data analysis and turning data into insights that drive business decisions.   
 
 
Essential Functions:
Performs any combination of the following duties according to specific departmental guidelines:
 
  • Interpret data and trends, analyze results and predict future behaviors impacting the business to assist the marketing and ticketing departments at ISC’s track properties on various sales and engagement strategies
 
  • Recommend, prioritize and acquire key data points from primary or secondary data sources
 
  • Profile customers to identify needs/wants/behaviors in key or new market segments
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  • Design comprehensive data reports and presentations to assist business managers and executives in making good business decisions
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  • Carryout statistical analysis of all business data from the company
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  • Work closely with ISC and track management to have a good knowledge of the business and understand the detail behind the data, prioritize business and information needs
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  • Locate and define new process improvement opportunities.  Analyze business procedures and recommend specific types of data that can be used to improve upon them
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  • Able to write survey questions, interpret response data, and create reports or presentation of results
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Qualifications:
 
  • Undergraduate and/or graduate degree in market research, statistics, mathematics or other analytical fields
  • Working experience in sports business as a data analyst preferred
  • Experienced with use of various analytic tools including visualization and modeling tools
  • Strong communication skills with the ability to translate and converse in varying technical means based on the audience
  • Critical thinking capable of looking at numbers, trends and data with recommendations that are actionable to drive better business decisions
 
ISC is proud to be an equal opportunity workplace committed to pursuing and hiring a diverse workforce

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