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Internship: IMS Field Marketing - Summer 2019 with Indianapolis Motor Speedway in Indianapolis, IN

Indianapolis Motor Speedway jobs
Sports Jobs in Indianapolis, IN
Internship: Internship
DURATION OF INTERNSHIP:              August - September 2019

The purpose of the Field Marketing Internship is to participate in grassroots marketing efforts which include traveling to various events aimed at interacting with consumers, generating consumer lead, and representing the Indianapolis Motor Speedway. The Field Marketing Team is responsible for successful execution of the event, they must represent the image of the brand and provide a memorable experience to everyone they encounter. The Field Marketing Team is a paid promotional internship program, the team is onsite at IMS during major race weekends interacting with fans and assisting with event operations. Outside of race weekends the Field Marketing Team is located at community events, festivals, and other racetracks throughout Indianapolis and surrounding cities.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 
  • Manage displays and collateral at all events (including set-up and tear down)
  • Engage fans at events
  • Build database by getting fans to sign-up for giveaways
  • Document and prepare a detailed report of each event including estimated number of attendees, amount and type of collateral distributed, etc.
  • Will submit a final report which will include an overview of each event, the success of each event, and suggested changes to make the program more successful
  • Become a credible brand expert
  • Develop and maintain knowledge of the IMS brand and various athletes
  • Provide ideas, contacts, suggestions on program improvement
  • Be the outgoing personality that captivates an audience
  • Approach strangers and interact in a natural conversation
  • Act as an Indianapolis Motor Speedway ambassador at all times
  • Identify future events while speaking with consumers

QUALIFICATIONS:  
  • Currently enrolled or recently graduated from a four-year College/University
  • Passionate about sports, motorsports and/or sports marketing
  • High integrity and confidentiality
  • Result oriented and creative
  • Possess strong interpersonal, communication, analytical, written, and verbal skills
  • Innovative thinker and self-starter with perseverance to lead teams to success
  • Promotional experience is a plus
  • Local market knowledge is a plus 
  • Embodies the values of The Hulman Way: Own Results. Take Initiative. Value Diversity. Stay Resilient & Solution-Oriented. Act with Integrity. Speak Plainly. Build Relationships. Nurture Talent.

CONDUCT:  
  • Maintains high level of energy during entire duration of shift
  • Must be able to work exceptionally well with others in a close team environment
  • Charming and outgoing attitude during shifts
  • Embodies the brand values during every shift
  • Must be polite, courteous, and treat all consumers respectfully regardless of the situation
  • Must comply with local, state, and federal law
  • Must be able to sit for extended periods of time during long drives in an IMS vehicle
  • Must be able to stand and remain mobile for extended periods of time during events
  • Must treat the company vehicle with care whether on or off the road 

WORK HOURS: 
Must be available to work a minimum of 4-5 shifts during the work week and must have 100% availability during event times:
  • September 6 – 8 Brickyard 400 Race Weekend
  • Must be available to work weekends as well as some overnight trips
  • Must have a flexible schedule
  • Must be willing to work unusual hours

PHYSICAL DEMANDS:  
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • The employee frequently is required to stand, walk, use hands to handle or feel, and reach with hands and arms. 
  • Must be able to lift up to 50 lbs.
  • Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
  • Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
  • Work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

WORK ENVIRONMENT:   
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Work is performed in both an office environment and outdoors, and in close proximity to other workers.
  • Interns will be exposed to those conditions normally encountered in a business office environment.
  • Interns are faced with frequent interruptions and must meet with others on a regular basis.
  • The noise level in the work environment can be loud, due to professional racing events. 

EQUAL OPPORTUNITY EMPLOYER
Hulman & Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.

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