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POSITION TITLE: Digital Content Coordinator

DEPARTMENT: Marketing

REPORTS TO: Director of Marketing

POSITION LOCATION: Indianapolis

FLSA STATUS: Exempt

WORKER CATEGORY: Full-Time

COMPANY SUMMARY:

The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. However, we are also about people. A talented staff with diverse skills that are used to the fullest in order to stage the world's great motor racing events. Employees at IMS are challenged daily to excel in an environment featuring a pace that matches the high speed of the machines that race at our famous facility. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition and pageantry of the World’s Greatest Race Course.

POSITION SUMMARY:

The Digital Content Coordinator is responsible for the development and maintenance of content on IMS digital platforms. The Content Coordinator will manage the IMS website and mobile app, publishing updates, coordinating layout and design, and assisting in the development of promotional campaign initiatives. Additionally, the Content Coordinator will assist with the design and execution of direct email marketing campaigns.

SPECIFIC DUTIES:

Proactively collaborate with internal teams to manage IMS digital platform content and implement updates.
Coordinate layout and design of web experiences to support IMS event campaigns and optimize engagement and conversion.
Audit IMS digital platforms to ensure all content is accurate, current and meets style and brand standards.
Assist in tracking digital platform analytics and help prepare reports as needed.
Publish photo galleries and video features on IMS digital platforms.
Provide input on the development direct of IMS web properties to ensure they provide world class user experiences and meet current best practices, including responsive design.
Coordinate design of email templates and provide content for email campaigns supporting sales, marketing and communications initiatives.
Manage the maintenance and development of the IMS mobile app and execute outward communications to fans through the app.
Assist in the growth of the CRM database by creating and promoting portals for fan data input.
Provide content to external partners for marketing promotions.

QUALIFICATIONS:

Supervisory Responsibilities

Hire, train and manage seasonal intern.

Education

Bachelor’s degree from an accredited university/college preferred.

Skills/Experience

A minimum of three years of professional experience in web content development, preferably within the sports/entertainment industry.
Knowledge of various CMS, CRM and data analytics platforms. Familiarity with SiteCore, Emarsys, Ceros and Google Analytics is preferred.
Proficient understanding of web markup, including HTML5, CSS3
Knowledge of image authoring tools, to be able to create, crop, resize and perform adjustments on an image. Familiarity with Adobe Creative Suite is preferred.
Proficient understanding of responsive design.
Good understanding of SEO principles.
The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player.
The chosen individual must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company, the Vision, Mission and Values.
Embodies the values of The Hulman Way: Own Results. Take Initiative. Value Diversity. Stay Resilient & Solution-Oriented. Act with Integrity. Speak Plainly. Build Relationships. Nurture Talent.

Travel/Work Hours

General office hours are Monday through Friday 8:30 a.m. to 5:30 p.m.
Must be available to work event weekends and overtime

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Physical demands consist primarily of sitting, standing and walking.
Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
Occasional work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is mainly performed in an indoor environment and in close proximity to others.
The employee is faced with frequent interruptions and must meet with others on a regular basis.
The noise level in the work environment can be loud, due to professional racing events.

EQUAL OPPORTUNITY EMPLOYER:

Hulman & Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.