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Licensing Senior Director with UFC in Las Vegas · NV

UFC jobs
Sports Jobs in Las Vegas · NV
Retail/Licensing: Licensing Sales/Marketing
Become a Champion with us:
Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

This position is based in Las Vegas, the UFC’s hometown and the Fight Capital of the World. Las Vegas matches the passion and energy of the UFC and offers a vast array of entertainment, restaurants, spas, golf courses, shops and accommodations. The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Sao Paulo, Moscow and Shanghai.

The Ultimate Opportunity:
Zuffa offers an excellent benefit package including medical, dental, vision, LTD, life, supplemental life, short-term disability and 401(k) with a company match. Our Las Vegas office has an on-site Cafe serving healthy, delicious breakfast and lunch and a state of the art Performance Center that employees have access to. We have a regular wellness calendar for employees featuring health and nutritional classes. The Las Vegas office participates annually in a citywide Corporate Challenge. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Position Summary:
This is a global role and reports to the SVP of Global Consumer Products. The Senior Director of Licensing will manage key licensees in the video game and digital space as well as toys, collectibles and other hardgoods categories. This role will be responsible for all aspects of partner management, organizational integration, go-to market strategies and will work closely with internal marketing and brand teams. This role will work in conjunction with team responsible for business development and be responsible for strategy and growth plans.
  •  Manage all aspects of licensing partnerships
  • Strategize with Licensees to drive program growth and increased distribution
  • Develop and update strategic plans, both short and long term, to meet and/or exceed budget, plans to include budgets, forecasts, etc.
  • Develop and execute retail marketing and activation programs to drive sell in and sell through of licensed products 
  • In partnership with Licensees develop strategies for licensee activations and integration through UFC and broader company divisions
  • Develop and execute go-to-market strategies
  • In conjunction with IMG Licensing, research markets and categories and identify white space business opportunities. Source prospective partners and conduct due diligence and/or analysis of markets, categories, proposals, business plans and financial impact
  • Collaborate with internal and broader company divisions to create and execute product collaborations, unique retail experiences and unexpected partnerships; Generate new and innovative ideas for product licensing extensions
  • Liaise and collaborate with licensees and internal brand marketing department
  • Translate and leverage consumer insights, licensing category and market trends into meaningful and executable business strategies
  • Conduct ongoing analysis of all existing licensees including, but not limited to: proposals, requests for renewals and amendments, annual business and marketing plans
  • Other duties as assigned.
Skills & Experience:
  • Degree in related field, or equivalent experience.
  • Minimum seven years’ experience in licensing, retail and consumer marketing and business development
  • Proven track record of business development utilizing an intellectual property licensing and brand extension model across an array of platforms, media and retail/e-commerce outlets
  • Creation and execution of licensing strategies
  • Strong retail and industry relationships
  • Video game experience on either the licensing or publisher side of the business
  • Digital and e-commerce experience
  • Proven track record of expanding into new markets and growing revenue within established markets
  • Strong merchandising and product orientation; has worked extensively with the retail trade to develop comprehensive and innovative programs to extend multiple brands
  • Experience in establishing and managing strategic partnerships with superior negotiation skills and a track record of building mutually beneficial partnerships
  • Experience working with International Markets
  • Ability to work in a fast-paced, aggressive and entrepreneurial environment
  • Relationship-builder with ability to influence and gain alignment with complex and varied constituencies
  • Articulate thought-leader with exceptional written, listening and verbal communication skills
  • Creative problem solver and strategic thinker
  • Action oriented leader who will aggressively, yet respectfully push on partners to over-deliver on their commitments, constantly seek out other alternatives for key relationships, does not accept failure as an option and constantly pushes the boundaries of what is possible and brings energy and enthusiasm to all discussions
  • Confident and assertive, ability to confront issues quickly and decisively
  • A participative, team-oriented executive who exemplifies the highest personal and professional standards

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