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Marketing Manager, Social & Digital - Outlyr (Dallas · TX)

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Sports Jobs in Dallas · TX
Communications/Community Relations: Head of Web/Media Content
Position: Marketing Manager, Social & Digital 
Division: VOA Classic | LA Open
Reports to: Emily Podzielinski & Jeremy Friedman
Location: Dallas, Texas
FLSA Status: Non-exempt
Start Date: October 2021

Outlyr, a global leader in sports and entertainment, specializes in event management, sponsorship consulting and community impact programs – partnering with brands across the globe to create world-class events and meaningful programming that make a difference.


Outlyr is looking for a creative individual with a passion for marketing, specifically in social and digital media, to manage the execution of a comprehensive marketing plan for several professional golf events across the country. The marketing manager would work closely with tournament staff on the execution of the marketing plan in the lead up to the respective events as well as oversee and manage the onsite media center at the events. In addition, this role would help develop a strategic plan for all Outlyr events in the digital and social space.

If you’re a savvy marketing specialist with expertise that covers everything from promotions to digital and social, we’d like to meet you. Working closely with Event Directors and Tournament Staff, you’ll develop, coordinate and handle creative services, promotions, media partnerships and public relations responsibilities in a variety of markets.

The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position. Extended travel on weekends, evenings and some holiday work may also be required.

  • Develop and implement comprehensive marketing and promotional plans
  • Support on-site activities including media centers and live/remote broadcasts 
  • Identify and implement effective social media campaigns 
  • Oversee the management of event websites and email marketing campaigns
  • Brainstorm and pitch story ideas to media members
  • Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
  • Work with News Editors and Sports Editors to secure coverage from all local and regional mediums
  • Manage events’ ticketing sites and respond to general ticket inquiries 
  • Serve as main liaison with designer for all event creative projects 
  • Create recap documents of each tournament including hard data, key metrics, and recommendations
  • Carry out assigned tasks with limited supervision, including coordinating and implementing projects
  • In partnership with the entire Marketing/Communications team, help develop a strategy for Outlyr events in the social & digital space 
  • Other related duties/projects as assigned

  • Bachelor’s Degree with at least 3-4 years of experience in related PR/Communications field 
  • Savvy with all digital/social platforms
  • Ability to create/implement social messaging calendars for multiple platforms 
  • Previous event experience a plus
  • Polished communication skills, both written and oral
  • Experience writing and distributing press releases
  • Previous collaboration with media outlets, editors, and charitable partners
  • Demonstrated ability to self-start and initiate work
  • Ability to problem solve and work effectively under pressure while working as both part of a team as well as independently
  • Excellent organizational skills, attention to detail and the ability to multi-task
  • Collaborative in nature with a “no job is too small” attitude to assist with overall account team duties and additional programs as needed 
  • Knowledge and/or experience in the golf industry, preferred 
  • Ability and flexibility to travel and weekend/holiday work as needed, approximately 25% of the year
  • A writing and PowerPoint assignment may be a part of the hiring process
  • Must be available to work full time in the Dallas market, with travel to other markets as needed

Outlyr is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.