Sports & Entertainment Marketing Manager Lehigh Valley Phantoms & PPL Center - Lehigh Valley Phantoms & PPL Center (Allentown · PA)

Lehigh Valley Phantoms & PPL Center jobs
Sports Jobs in Allentown · PA
Marketing: Marketing
The Lehigh Valley Phantoms, the American Hockey League affiliate of the NHL Philadelphia Flyers is located in the Lehigh Valley of Eastern PA, which is strategically located within a short drive between New York City and Philadelphia.  The Phantoms currently entering their 8th Season and are consistently one of the leaders in the American Hockey League in Attendance and Entertainment.
The Phantoms play in the new, state-of-the-art PPL Center, which is the Catalyst to a major $1B+ City Revitalization Project in downtown Allentown.  Allentown is the 3rd largest City in Pennsylvania and has recently been selected by Fortune Magazine as having one of the Up and Coming Downtowns.

We are looking for a creative and social/digital media savvy person to assist with the development and implementation of strategic marketing plans for the LV Phantoms and all concerts, events and restaurants in the PPL Center.  The Sports & Entertainment Marketing Manager position is a key member of the Marketing department, reporting to the Executive Vice President.  The position demands a fun, positive and team oriented personality that promotes the vision of the Phantoms and PPL Center as being the epicenter for fun and entertainment in the Lehigh Valley.

  • Assist with developing and implementing strategic marketing initiatives and advertising campaigns locally and regionally for all PPL Center assets including Phantoms, concerts, events and restaurants. 
    • Assist with the creation and implementation of digital and social media strategies, including email marketing, paid digital and social media and traditional media. 
    • Helping to develop and grow an active data base which can be a revenue generation avenue for the organization 
  • Work with Senior Leadership to collectively formulate a plan to harness and enhance the "FANDOM" associated with the Phantoms Hockey Team
  • Work closely with Concert and Family Show Promoters to assist in the successful promotion of events
  • Collaborate with ticket sales and sponsorship teams to assist in revenue goals
  • Work with the Marketing team to enhance the organizations digital assets including our web presence, social media, mobile app date base and email marketing.
  • Passion for and be an advocate to grow the Organizations Community presence
  • Build and Maintain relationships with key partners & vendors

  • A Bachelor's Degree in Sales, Marketing or Business required.
  • Sports and entertainment experience is preferred
  • A minimum of 4 years of experience in marketing showcasing a progression of growth and understanding of all forms of marketing strategy and tactics.
  • Strong Digital and Social Media skills with experience in creating campaigns aimed at increasing followers, engagement and generates revenue.
  • Exhibit creative approaches generating awareness and promotion
  • Strong organizational, written & verbal communication skills
  • Strong problem-solving skills
  • Ability to function effectively in a fast-paced environment
  • Ability to prioritize a wide variety of tasks
  • Ability to interact with a variety of different departments and senior management team
  • Energetic, Inspirational Personality
  • HTML knowledge preferred
  • A collaborative Team Player
  • Knowledge of and appreciation of professional hockey
  • Other duties as assigned

This job requires individuals to work non-traditional hours, including but not limited to weekends, nights, and holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

  1. Do you have Google Analytics experience?