Digital & Consumer Strategist with Amalie Arena in Tampa · FL
Job Summary:
The Digital and Consumer Strategist will research and identify ways to build the brand, engage consumers and monetize digital and social content. This person will be responsible for studying market conditions, VSG content and assets, and marketing campaigns to provide actionable insights to both the Marketing and Partnership departments. This position will engage and consult across the business and provide essential support in the creation of content and partnership strategies. A successful person in this role will be able to help VSG understand, amplify, optimize, and capitalize on how consumers are engaging with content. Ultimately, this position will help VSG continuously monitor brand engagement and consumer perception as they help monetize digital and social content.
Essential Duties & Responsibilities:
Study, measure, and improve the profitability of VSG digital and social content
Create and monitor content valuation
Track and analyze digital and social media KPIs
Research and monitor industry and media trends
Recommend marketing and content optimizations
Utilize research to communicate data insights that aide in developing content strategies for Marketing and Partnership stakeholders
Design research/analysis initiatives to better understand how to drive customer engagement and traffic
Work closely with the Partnership department to identify asset values and opportunities for client acquisition and retention
Assist in the development of partnership marketing strategies and partnership recaps
Assist in the development of asset creation, valuation, and measurement
Integrate and summarize ad-hoc data to deliver insights that answer business questions
Support sales and retention efforts through knowledge share
Experience/Education:
4+ years of work experience in marketing analytics, digital analytics & strategy, or similar
Bachelors or advance degree in business, advertising, marketing, or related field
Skills/Abilities:
Strong experience and knowledge of digital and social analytics
Knowledge and experience helping to value and monetize digital and social content
Comfort, appreciation and skill with data mining, data analysis, data visualization
High degree of experience with Excel and PowerPoint
Prior experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions
Excellent at summarizing and presenting complex findings to stakeholders
Experience with project management to bring about the successful completion of specific project goals and objectives
Ability to track details and meet deadlines of multiple projects
Critical thinker, problem solver and continuous learner
Ability to successfully collaborate and influence others in a flexible and dynamic environment
Ability to perform with minimal direction, be self-directed and demonstrate initiative
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
