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Vice President of Marketing with Ottawa Senators in Ottawa · ON

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Sports Jobs in Ottawa · ON
Marketing: Business Development
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We are seeking a Vice President of Marketing that is committed to being innovative, strategic and a key member of the Senior Executive Team. You will lead marketing strategy, create digital and traditional programs, and assist the sales organization with innovative activation strategies. The Vice President of Marketing will report directly to the President of Business Operations with regular interactions directly with ownership along with a strong expectation of tight collaboration with other Business Units. 

High-level marketing strategy experience is imperative for this role. We are seeking a leader that can transform marketing from a tactical and operational function, to one that is strategic. You will develop and execute a B2B and B2C marketing strategy to achieve measurable financial results, ensure brand advancement and grow average attendance.

Lead strategic marketing, advertising, brand, web and social media initiatives.
  • Develop and sustain a high performance culture, and continuously improve marketing capabilities via talent development and retention.
  • Partner with Sales Department to develop best-in-class strategic alliances and sponsorship activation along with a highly effective ticketing strategy.
  • Ensure achievement of the goals and objectives for attendance, sponsorship revenue, suite sales, F&B and merchandise.

  • 10+ years experience leading a strategic marketing function
  • 10+ years senior management experience
  • Experience leading a team that has a variety of functions while also working collaboratively with other parts of the organization
  • Significant past history focused upon brand marketing
  • Sports or Entertainment experience essential
  • Past history managing consumer and retail products
  • Partner with Corporate Sales to develop best-in-class strategic alliances and sponsorship activation.
  • Conduct historical and predictive analysis to enhance business strategy and provide leadership/subject matter expertise on macro and micro issues facing the business.
  • Ensure achievement of the goals and objectives for attendance, sponsorship revenue, suite sales, F&B and merchandise.

Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require a disability related accommodation in order to participate in the recruitment process.

SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities

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