NHL Careers
Manager, Marketing Operations with National Hockey League in New York · NY
Are you obsessively organized? Can you remember old friends’ birthdays without Facebook or your calendar? The NHL is looking for someone who can coordinate complicated marketing plans across multiples platforms and media and ensure that each individual group stays on track. The successful candidate will have multiple skillsets that can be put to use on an ad hoc basis, and is willing to roll up their sleeves to do what is necessary to get the job done.
ESSENTIAL DUTIES & RESPONSIBILITIES
This role will:
- Serve as hub of all digital marketing campaigns, working with email marketing, paid media marketing, partnership marketing, traditional marketing and other departments as required.
- Serve as point person on outreach to external and internal partners to secure all required assets for each campaign.
- Oversee project/campaign-based project management documentation and tracking boards for Fan Engagement department.
- Support development of digital content strategy and copy for campaigns around Growth Marketing, including narratives around customer acquisition, retention and lifecycle journeys.
- Work closely with social and database strategy teams to ensure consistent messaging across email, social media and paid digital efforts.
- Consult with partners and internal business units on content creation to keep messaging consistent and optimized.
- Assist with day to day execution and optimization of paid social campaigns, including campaign setup and budget/creative adjustment.
- Manage timelines for content delivery and distribution.
- Manage promotional and partner budgets on weekly basis.
- Assist with email HTML design, email and paid media graphic design, and paid media ad setup as needed.
- Develop documentation as needed digital creative best practices, to include industry trends, competitive analysis and testing results, for the league and clubs.
- Coordinate Power Players Youth Advisory Board meetings and content, working directly with the Board members on all topics relating to the game and business of the NHL.
- Stay current on industry trends and provide relevant insights to organization.
- Ability to operate collaboratively across multiple business units and personalities, and who wants to work in an environment without day-to-day micromanagement; someone who is a self-starter.
- Manage all official requests for support for all NHL internal departments as needed.
QUALIFICATIONS
- The ideal candidate for the role must have a college degree and at least 4-5 years of related experience, agency preferred.
- They should have experience in copywriting for direct marketing businesses and experience creating results-driven paid campaigns across digital, specifically email.
- Prior experience building testing plans and evangelizing testing and optimization within organization in addition to experience with loyalty and retention programs preferred.
- Must be able to take a self-driven, creative, and collaborative approach.
Additional skills required by the role include:
- Strong written and verbal communication (including editing) skills.
- Ability to quickly learn new technologies.
- Comfort using project management tools (e.g. MS Project, Monday.com).
- Working knowledge/comfort of one or more Adobe design tools (Photoshop, InDesign, Illustrator, After Effects, etc.)
- Experience with Facebook Ads Manager, Google Ads, Twitter Ads, Display ads and other social ad platforms.
- Comfort using Excel.
- Excellent proof-reading and grammatical skills.
- Excellent time management skills with the ability to work effectively across departments and teams, in a time-sensitive, multi-tasking role.
- Strong analytical skills.
- Excellent organizational skills, attention to detail, and follow-through.
- Highly motivated with ability to work independently with discretion
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Questions:
How did you hear about this job?
Do you have the legal right to work in the United States?
After reviewing the job description, please provide us with a salary range you would expect if offered this role.
Are you willing and able to work in our New York Office?
Do you have experience in Project Management? If so, please detail specifics in terms of the project, your responsibility, and the length of the engagement. (You may use the same example for multiple questions, but please be specific in how you answer each question).
Please detail relevant experiences in which you had to collaborate across disparate business units to produce results for a common goal. (You may use the same example for multiple questions, but please be specific in how you answer each question).
Please provide an example of a time where you faced internal opposition to a project or other work-product, but were able to succeed in spite of it. Please provide details on the project and how you were able to overcome these challenges. (You may use the same example for multiple questions, but please be specific in how you answer each question).
Please provide an example of a time where you faced roadblocks (e.g. technology issues, budget-related, under-resourced) to accomplish a project or task, and how you were able to succeed in spite of these challenges. (You may use the same example for multiple questions, but please be specific in how you answer each question).
Do you have beginner or moderate skill in any code language? If so, please indicate the language and your skill level. Examples are VBA, JavaScript, SQL, R, Python, HTML, CSS. Please rate your skill from 1 to 5. 1 is beginner level (i.e. can read a bit, but not write) and 5 is expert (i.e. you can read, write as well as your primary spoken language).
Please rate your skill of Microsoft Excel from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Microsoft Project from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Microsoft Powerpoint from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Microsoft Visio from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe Photoshop from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe Illustrator from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe Dreamweaver from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe InDesign from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe After Effects from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Adobe Premier Pro from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of MoveableInk from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Domo from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Looker from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Facebook Ad Manager from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Snapchat Advertising from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Twitter for Advertisers from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Google Ads from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of R from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Python from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of any email service provider (please specify which one) from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
Please rate your skill of Monday.com from 0 to 5. 0 is you have used the application, 1 is beginner level and 5 is expert.
