Data Analyst

National Hockey League
New York, NY
Marketing: Database Marketing/Analytics
This position will support the digital marketing team across social media, email, and other digital platforms to analyze campaign performance for internal business units and League partners.

This position will:
  • Oversee creation of digital campaign recaps following tent-pole NHL events or programs, including analysis of organic social media posts, paid social media, search and other digital efforts, in conjunction with email campaigns and database growth efforts to measure impact of digital efforts and evaluate ROI.
  • Work with Manager of Digital Media to analyze all paid digital campaigns across social platforms to report on impressions, placements, and ROI.
  • Work closely with Analytics group as they report weekly on macro-trends and growth.
  • Identify micro-reporting needs on a daily basis. Report on trending content, keep social team informed of insights and identify opportunities to improve the performance of content
  • Liaise with social media coordinator to identify campaigns that need to be closely monitored and reported on throughout lifecycle for optimization and amplification opportunities.
  • Support internal and external business units for analysis of partner programs.
  • Monitor Club social activities for idea-sharing of top-performing campaigns.
  • Perform competitor analysis to stay apprised of industry efforts.
  • Stay current on industry trends and provide relevant insights to organization.

The ideal applicant will have a college degree and at least 3 to 5 years of relevant work experience.  They should be highly motivated with the ability to work independently with discretion.  They should have excellent time management skills with the ability to work effectively across departments and teams, in a time-sensitive, multi-tasking role.  Must have strong analytical skills, written and verbal communication (including editing) skills, and excellent proof-reading and grammatical skills.  The qualified applicant will have the ability to quickly learn new technologies and have experience with social media listening and monitoring tools.  Experience evaluating ROI on a variety of media and revenue goals as well as a high proficiency in Excel a must.  Experience with Tableau a plus.

When applying, please be sure to include a cover letter with your salary expectations for this role.  We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.  NO EMAILS OR PHONE CALLS PLEASE.

Job Questions:

  1. How did you hear about this job?

  2. This position is located in NYC. If necessary, are you able to relocate at your own expense? (The NHL does not pay relocation fees

  3. Do you have prior experience creating digital campaign recaps for events? If so, where did you gain this experience?

  4. Do you have at least 3 to 5 years of experience working with digital media? If so, where did you gain this experience?

  5. Do you have the legal right to work in the United States?

  6. What are your salary expectations for the position?

  7. On a scale of 1 to 10, (1 being the least) how would you rate your familiarity of Tableau?

  8. On a scale of 1 to 10, (1 being the least) how would you rate your proficiency of Excel?