Coordinator, Digital Analytics

National Hockey League
New York , NY
Marketing: Database Marketing/Analytics
Data analysis, reporting and research role focused on Club digital platforms with additional support for overall league-level reporting. Data analytics role focused on publishing, content and measuring fan engagement.

Seeking a passionate data analyst who is excited by sports fan consumption on digital and social media platforms.  They will be monitoring Clubs use on website, apps and social technologies and recommend best practices.  Highly self-motivated and able to work independently as well as in a team environment.  Eye for aesthetically pleasing graphics that communicate insights.  Helping with campaign performance and analyzing insights for major league initiatives.  Aid the group in distributing standardized weekly/monthly and ad hoc reporting.

The qualified applicant will have a Bachelor's degree and has a passion for research of the sports digital fan. They should have previous experience working with data sets to find actionable and meaningful insights and must have an interest in digital and social sports consumption.  Should be an avid reader of sports business and technology news.  Must have advanced skills working in excel and data visualization tools such as Tableau.  Knowledge of Adobe Analytics or Google Analytics is a plus.  Experience with Social Analytics tools is a plus - Facebook Analytics, Twitter Analytics, Spredfast, Crowdtangle, etc.

 We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.  NO EMAILS OR PHONE CALLS PLEASE.

Job Questions:

  1. How did you hear about this job?

  2. What is stronger: your ability to perform advanced data queries or your ability to formulate storytelling of data trends?

  3. How familiar are you with data visualization tools such as Tableau, and/or performing advanced queries via excel/SQL?

  4. How familiar are you with Adobe Analytics, Google Analytics or similar digital analytics platforms?

  5. What in your view is the most innovative website by a sports team? What in your view is the most innovative app by a sports team? And why.

  6. Do you have an understanding of the basic business key performance indicators (KPI’s) of digital analytics and social analytics involving premium publishers? Where did you obtain this knowledge?

  7. What are your salary expectations for this position?

  8. Do you have the legal right to work in the United States?

  9. This position is located in NYC. If necessary, are you able to relocate at your own expense? (The NHL does not pay relocation fees).