Senior Manager, Consumer Products Licensing - National Hockey League (New York · NY)

National Hockey League Jobs
Jobs in New York · NY
Marketing: Consumer Marketing/Brand Management
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.  With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Benefits to working at National Hockey League include:
  • Medical/ Dental/ Vision insurance effective on the date of hire
  • 401(K) Plan and Defined Contribution Pension Plan
  • Annual Bonus
  • Generous PTO policy
  • Commuter Benefit Program
  • Paid Company Holidays

Reporting to the Sr Director, the successful candidate will develop and lead segments of soft goods licensing including but not limited to children’s and women’s programming.   Primary responsibilities include key account management of defined categories to ensure long term success, setting and achieving revenue targets, and identification of industry trends/opportunities, retail segmentation strategies, and new product innovation.  The role shall administer strategic product licensing rights delivered to manufactures supporting the product development, quality assurance, retail deployment and marketing with partner licensees.  As engagement liaison to the licensees the role supports service for special events, retail advertising and PR campaigns, product placement and corporate premium programming.    

  • Account management of existing and new licensees which fosters the development, manufacture and sales of trending softgoods product.    
  •  Identify and cultivate new product and manufacture opportunities within the segment.
  • Negotiate and execute manufacture license agreements.
  • Fulfilment of licensee obligations including the delivery of revenue goals. 
  • Provide apparel/soft goods textile and product expertise in the creation of key collections, capsules and items.
  • Assure superior NHL brand integration in product execution and deployment.
  • Identify key products for priority programming and specific retail needs/solutions.
  • Manage licensee co-operative marketing funding obligations, direct promotional activity, and measure sales return on investment.   
  • Initiate and support licensee national and local product promotions and advertising by administering development, review and approval of campaigns and related marketing materials
  • Analyze account performance and develop growth goals that are aligned with the overarching NHL Consumer Products business plans. 
  • Conduct periodic business meetings with licensees to provide brand updates, evaluate performance, retail placement and growth opportunities.    
  • Build relationships and collaborate with internal colleagues including VP’s, brand marketing, NHL team concessionaires, retail, legal and finance to share information serve, develop and further the business. 
  • Create materials for presentations, sales meetings, and licensing summits.  
  • Attend trade shows and special events 

  • Strong account management and customer service skills.
  • Apparel/soft goods product expertise and experience.
  • Aptitude and experience with brand strategy in connection with building customer awareness, preference and brand affinity.   
  • Strong sales orientation
  • Ability to work independently and collaboratively. 
  • Strong decision making, organizational, planning and problem-solving skills.
  • Above average communication presentation and interpersonal skills.  
  • Experience in entertainment, sports, hockey a plus.  

Salary Range for this role: $95K to $105K

When applying, please be sure to include a cover letter with your salary expectations for this role.  We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.  NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

  1. This position will be based in our New York City Office. Are you willing and able to commute to our office for this position?

  2. If you are not currently living in the tri-state area, are you willing and able to relocate at your own expense for this position?

  3. Do you have the legal right to work in the United States?

  4. Will you now or in the future require visa sponsorship to continue work in the United States?

  5. What are your salary expectations for this role? (NOTE - we are NOT asking for your current salary or salary history)

  6. What softgoods and/or retail background do you possess that you believe will help you contribute to the role ?

  7. Based on the Job Description and you experiences, what area would you be able to contribute to immediately ?

  8. Please tell us about any potential experience you have with softgoods and entertainment or sports ?