Vice President of Marketing with Columbus Blue Jackets in Columbus, OH

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Marketing: Marketing
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Columbus Blue Jackets
Job Title: Vice President of Marketing
Department: Marketing
Supervisor: Senior Vice President, Chief Marketing Officer
FLSA Status: Exempt
Location: Columbus, Ohio

Blue Jackets Overview: 
In June 1997, the 26-team National Hockey League awarded expansion franchises to four cities: Nashville, Atlanta, Minneapolis-St. Paul and Columbus. The Columbus Blue Jackets and Minnesota Wild became the NHL’s 29th and 30th teams when they debuted on the ice during the 2000-01 season.

When the first puck dropped at Nationwide Arena in October 2000, the Blue Jackets made history as the first franchise in the four oldest major sports leagues in North America – NFL, MLB, NBA, NHL – to call Ohio’s capital city home. Since that time, the Blue Jackets have become a much-respected organization in the community, across the state and throughout the NHL. 

On the ice, the Blue Jackets have emerged in recent years as one of the most exciting young teams in the National Hockey League.  Off the ice, the club has built an impeccable reputation due to its commitment to the community and support of our great city. The Blue Jackets offer an exciting work environment driven by the mission to be world class and professional in everything we do. 

Responsible for creating and implementing a comprehensive marketing strategy for the organization. Develops and executes marketing strategies and programs to enable continued brand growth and profitability. Areas of focus include brand development, e-marketing, advertising, promotion, media planning/buying, creative services, market research and integration with social media.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop short-term and long-term marketing and advertising strategies for the Columbus Blue Jackets in collaboration with leadership from appropriate departments. 
  • Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase game attendance, corporate partnership sales, premium sales and new media initiatives.
  • Develop and manage the organization’s brand strategy, including the implementation of brand marketing campaigns.
  • Oversee development and production of social media, marketing and sales collateral materials for internal and external customers.
  • Work successfully with directors from various departments to engage, leverage, integrate and position their assets in the best possible advantage for our players, fans, partners and customers. 
  • Conduct and analyze market research to determine risk and marketability of potential products and messaging; responsible for competitive analysis, strategies and tactics. 
  • Work with the Communications Department to ensure the proper amount and type of coverage implemented to raise awareness and ensure consistent corporate and product branding and image.
  • Work with in-house graphic creative and/or agency to create the media schedule, negotiate the rates, prepare the deliverables and execute.
  • Evaluate and measure the effectiveness of marketing campaigns. 
  • Participate in creating strategic partnerships and alliances that ensure our brands are highly visible and properly positioned and referenced. 
  • Work with the internal and external creative agency(s) to ensure a consistent look and feel among all collateral materials. 
Supervisory Responsibilities 
Directly supervises employees in the Marketing Department. Responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
To perform the job successfully, an individual should demonstrate the following competencies:
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Visionary Leadership - Exhibits confidence in self and others; inspires respect and trust and motivates others to perform well and fulfill the vision; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others; displays passion and optimism; provides vision and inspiration to peers and subordinates.
Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Communications - Expresses ideas and thoughts clearly and informatively; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods; speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience 
Bachelor’s degree from four-year college or university in marketing, business, communication or sports management; and minimum of 7-10 years of marketing experience; experience in sports and entertainment marketing is preferred; or equivalent combination of education and experience.
Computer Skills 
To perform this job successfully, an individual should be proficient in Microsoft Office Software.  

Physical Demands and Work Environment 
While performing the duties of this Job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand and walk. The noise level in the work environment is usually moderate.

#CBJ Culture
The Golden Rule is the foundation on which the Columbus Blue Jackets were built. To be world class and professional in everything we do, our culture compels us to treat each other, partners and fans the way we would want to be treated. Our employees are honest and hard-working. We recognize that our employees are our most valuable asset and that we couldn’t do the work we do without them. Everybody has a role to play and without each role, there can be no whole. 
We are good citizens
We recognize we are more than just a company or a hockey team, we are partners in our community. In addition to the incredible work of the Columbus Blue Jackets Foundation, our employees are community-minded and dedicated to being good citizens. We not only give back monetarily, but even more importantly, we give back with our time. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Job Questions:

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  2. Are you authorized to work lawfully in the United States?

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