CRM Coordinator - Columbus Blue Jackets (Columbus · OH)

Columbus Blue Jackets jobs
Sports Jobs in Columbus · OH
Marketing: Business Development
Summary :
The CRM Coordinator will assist with all of the Blue Jackets’ CRM data within the club’s CRM system, including cleaning and loading data, creating campaigns, tracking lead performance, creating CRM reports in Tableau for managers and directors, training new CRM users, and creating workflows to streamline CRM processes. The CRM Coordinator will also be responsible for achieving the overall department goals of growing the fan base, delivering quality metrics on key performance indicators, and growing revenue.  

Essential Duties and Responsibilities include the following. Other duties may be assigned. 
  • Execute proper tactics to effectively analyze lead origin tracking within CRM sales opportunities.
  • Collect, cleanse, and import data from disparate sources while minimizing duplication so it can be properly segmented within the CRM database.  
  • Regularly institute methods that help classify better leads to be distributed to CRM users. 
  • Ensure that there are enough leads within each CRM users’ sales pipeline on a daily basis.  
  • Run the day-to-day administration of CRM including user management, data hygiene, data manipulation, and incoming email requests sent to a CRM service inbox.  
  • Effectively create segments within CRM for lead distribution or email campaigns.  
  • Responsible for creating new forms and views so that the proper information is displayed in relevant areas of CRM.
  • Actively involved in the re-assignment of leads during a CRM user’s promotion or transition.
  • Primary point person for CRM training.  
  • Instill tracking for event RSVPs and develop a process to ensure RSVP data is imported properly into CRM.  
  • Champions data quality, data accuracy, and data-driven decision-making within the organization. 
To perform the job successfully, an individual should demonstrate the following competencies: 
  • Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.  
  • Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.  
  • Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.  
  • Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.  
  • Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
Education and/or Experience:  
Bachelor's degree from four-year college or university, Statistics, Mathematics, Finance, Economics, MIS, Marketing or related field with a quantitative focus preferred; and a minimum of 2 years of related experience and/or training in CRM; or equivalent combination of education and experience. 
Computer Skills:   
To perform this job successfully, an individual should have knowledge of Microsoft Office software, including Microsoft CRM and ticketing databases.   

Physical Demands and Work Environment:  
While performing the duties of this Job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand and walk. The noise level in the work environment is usually moderate. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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