Senior Vice President, Marketing - Arizona Coyotes (Glendale · AZ)

Arizona Coyotes jobs
Sports Jobs in Glendale · AZ
Marketing: Marketing

Job Title:                                      Senior VP, Marketing

Department:                               Marketing

Reporting:                                  Chief Business Officer                          

Job Summary

The Senior VP of Marketing is responsible for creating and implementing an agreed upon comprehensive marketing strategy specifically in areas of focus including traditional, digital and innovative marketing strategy and tactics aimed at driving revenue and relevance for our sports business.  Other areas of responsibility include market research and analytics, game-day and non-gameday promotions, database and e-marketing, day-of-game experience, fan engagement as well as overall brand development, advertising, media planning/buying, graphic design, and interactive marketing.
This role will be responsible for leading and developing a strategic short and long-term business plan with key priorities for revenue generating marketing, advertising, promotional, day-of-game presentation, content development and fan engagement strategies to maximize overall revenue and expand the organizations brand relevance in the Greater Phoenix/Tempe, Scottsdale region.
 This position will work closely with all departments on creating initiatives and the implementation of sales and marketing promotions in support of departmental goals and objectives.  
Tasks and Responsibilities:
  • Develop short and long-term marketing and advertising strategies for the Arizona Coyotes in collaboration with leadership from all direct and indirect revenue generating departments throughout the organization.
  • Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase event attendance, corporate partnership sales, premium sales, retail, and new media initiatives.
  • Develop and administer quality database-building strategies and programs which result in positive ROI.
  • Develop and execute comprehensive and creative marketing plans and programs to maximize sales and revenue objectives for the organization in all areas of Marketing.
  • Oversee the preparation and administration of departmental operating budgets.
  • Interact with all departments to contribute and analyze the development and implementation of all marketing and sales campaigns.
  • Oversee relationship with all agencies, consultants and partners.
  • Oversee development and production of marketing and sales collateral materials consistent with brand and creative initiatives.
  • Work in conjunction with Corporate Partnerships to support partner activation strategies, partner POS promotions, partner game presentation initiatives, and partner advertisements in print, digital, social and online capacities. Also support the creative needs of Corporate Partnerships including presentation mock ups, year-in-review documents and client needs as determined.
  • Work closely with Ticket Sales and Premium Sales to develop all collateral (Season, Group, Partial Plan, and Premium) and implement all sales and marketing promotions related to delivering positive results. 
  • Develop all individual sales strategies and tactics in order to maximize ticket sales and premium revenues.
  • Work in conjunction with Client Services to develop and implement Thank You Campaigns, Ticket Packaging and all other retention initiatives and strategies.
  • Work in conjunction with the Broadcast Department and other partners on fully integrating marketing campaign into their production efforts.
  • Work in conjunction with Event Presentation in overseeing the development, planning and implementation of marketing campaign into all game, event and entertainment elements.
  • Develop and maximize promotional relationships with media outlets, promotional partners and broadcast partners.
  • Oversee advertising function, including digital, television, billboard and radio advertising.
  • Recruit, manage, supervise, motivate and provide leadership to direct reports in the Marketing department through performance management, training, coaching and development.
  • Represent Marketing at NHL league meetings and regional workshops/conferences.
  • Other duties as assigned.

Required Knowledge/Skills/Job Qualifications:
Knowledge, Skill and Ability:
  • Proven leadership and management skills.
  • Strong communication and teamwork skills.
  • Strong analytical skills.
  • Ability to prioritize multiple tasks, effectively respond to office workflow issues, demonstrate accurate judgment of needs for support services, possess effective written and oral communication skills, actively support the team approach, be a self-starter.
  • Able to work flexible hours including working nights, weekends and holidays.
Education and Formal Training:
  • Bachelor’s degree from a four-year college or university required.
  • Minimum five (5) years of marketing, analytics, or digital sales experience required.
  • Experience in the sports industry, with live entertainment venues, or social media/digital marketing a plus, but not a requirement.
  • Proven track record of operating as an integral part of a senior management team contributing to the overall strategic direction of the organization beyond communications and marketing.
  • Strong communication and teamwork skills.
  • Strong analytical skills.
  • Database marketing and/or research experience (sports marketing experience preferred)
  • Proven success in building a sports league or multi-faceted organization across all forms of media.
  • Self-confident, outgoing, well-organized personality who is a self-starter.
Material and Equipment Used:
  • CAN SPAM, TCPA, CASL, PCI DSS, National Do Not Call Registry
  • Oracle Eloqua
  • Microsoft Dynamics CRM

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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