Email Marketing Specialist - Florida Panthers (SUNRISE · FL)

Job Title: Email Marketing Specialist
Department: Marketing
Reports To: Director, Marketing & Creative Strategy
FLSA: Exempt
Employment Type: Full-Time
Location: FLA Live Arena

Organization Overview:
The Florida Panthers are a community focused organization lead by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers had their best start in franchise history. Off the ice, the business team is seeing growth across all key metrics including ratings, social engagement and a busy 2022 concert schedule. Meanwhile the organization is expanding outside of FLA Live Arena and recently purchased the FTL War Memorial in Downtown Fort Lauderdale to build a new practice facility and concert venue.

Job Summary:
Under the direction of the Director of Marketing & Creative Strategy, the Email Marketing Specialist will support all email marketing efforts within the Florida Panthers, FLA Live Arena, and the FTL War Memorial. The role will be responsible for the club’s digital visibility and marketing content across all email marketing channels. This role will work closely across various business units on digital projects including, but not limited to: email strategies and execution, promotional planning, copywriting, digital asset trafficking, trend research, lead generation, as well as various analytic and reporting efforts. In addition, this role will focus on brand strategy and gaining valuable experience in the field of event and sports marketing across various digital platforms and activations.

Job Functions:

Specific duties include but are not limited to:

• Develop, manage and execute digital marketing programs, promotions and campaigns for email and other initiatives as approved by senior management.
• Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.
• Coordinate and build digital marketing campaigns including various email newsletters, automated lead-nurturing campaigns, corporate partnership campaigns, and season member account communications.
• Analyze digital data sets and share insights across multiple stakeholder groups to improve digital campaign sales and other KPI’s
• Oversee the day-to-day management and administration of the club’s Salesforce Marketing Cloud instance
• Build campaign landing pages and forms for driving fan database growth while overseeing database hygiene.
• Work closely with the CRM manager to ensure campaigns are targeting the correct audiences in conjunction with the sales staff
• Assist with the team’s analytical efforts, including pointing out trends and utilizing test methods to help deliver best results (ie. A/B testing, frequency, time of day, etc.)
• Create, maintain, and update the email calendar to ensure proper planning and execution.
• Use tools such as StellarAlgo’s Customer Data Platform, Google Analytics, Google Tag Manager, and Adobe Analytics to implement tags, goals, and audiences
• Utilize quality assurance methods to ensure email and digital campaigns are optimized for the best performance on all platforms and devices. 
• Support any digital marketing initiatives activated for Florida Panthers and sponsor promotions.  

Qualifications:

• Should be extremely organized, detail oriented, and results-driven with a focus on quality and consistency
• Proficient with Salesforce Marketing Cloud, Eloqua or similar email marketing automation software
• Strong analytic skills and knowledge of Google Analytics or Adobe Analytics
• Excellent writing, verbal communication, and professional inter-personal skills
• Positive attitude and strong work ethic a must. Must have a “team-first” mentality with an eagerness to learn
• Ability to handle multiple tasks in a fast-paced professional environment, work under fluid deadlines and complete tasks in a timely and efficient manner
• Strong understanding of marketing strategy, digital trends, and various forms of outreach
• Comfortable working with Microsoft Office and Adobe Creative Suite
• Undergrad degree in Marketing, Advertising, Media Communications or other relevant major

Position Type/Expected Hours of Work:
This is an exempt position. Must be able to work flexible hours, weekends, and holidays.

At the Florida Panthers, Arena Operating Company, Panthers Ice Den, and Sanza Food Service we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.