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Kalamazoo Wings

Marketing Manager| KWINGS

Greenleaf Hospitality Group
Marketing: Marketing

Top Reasons to Work With GHG

What You’ll Be Doing

Plans and implements K-Wings marketing programs targeted towards existing and new markets by preforming the following duties individually and with a team.
  • Develop marketing and promotional plans for events including radio, television, print, outdoor, grassroots and online marketing efforts
  • Buidl and work on events with capacities ranging from 100 to 5,000 people
  • Develop and manage marketing operating budge
  • Assist with sponsorship fulfillment
  • Oversee and manage social media campaigns, content and community engagement
  • Execute promotional efforts on site at games
  • Maintain relationships with sales representatives and various media personnel
  • Produce creative and engaging promotional materials and sales support materials
  • Analysis of customer research, current market conditions and competitor information
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Identify, interpret and capitalize on social media trends
  • Plan, manage, coordinate and execute all paid social media programs and initiatives
  • Creation and maintenance of the websites
  • Assist with sponsorship fulfillment
  • Photograph game day festivities and player action shots

What You Need for this Position

  • Experience in sports marketing and hockey industry
  • Four-year degree in marketing, communications, public relations, or business administration preferred
  • Ability to communicate well, both written and orally
  • Ability to establish and maintain effective working relationships with advertisers, users, employees, and the general public
  • Experience buying & negotiating advertising and promotions
  • Strong attention to detail and organizational skills
  • Ability to work well under strict deadlines and in a high stress environment
  • Flexibility
  • Strong interpersonal communications skills
  • Ability to work irregular hours as dictated by schedule
  • Able to stand for long periods of time, up to 8 hours or more
  • Able to stoop and bend
  • Occasionally able to lift up to 40 pounds
  • Able to safely work with potentially dangerous chemicals and equipment
  • Able to comply with safety and health code standards

What's in it for You

  • 401k with contribution match (Full-Time option)
  • Medical/Dental/Vision  (Full-Time option)
  • Health and Wellness reimbursement
  • 10% Discount on GHG outlets
  • Discounted Hotel Rates

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