Digital Marketing & Optimization Manager

WTA Ventures Operations, LLC - Manager
US or UK · Open to Remote
Marketing: Marketing
Please note we are only accepting candidates located in the US or UK for this role.

WTA Ventures is the commercial arm of the WTA, created in March 2023 as part of the WTA’s strategic partnership with CVC Capital Partners. It aims to build upon the strong legacy of the WTA by further elevating the profile of women’s tennis and accelerating commercial growth for the benefit of fans, players, tournaments, and all stakeholders in the sport.
 
Summary:   
The Digital Marketing & Optimisation Manager is a pivotal role to the business, as we go about our ambition to create brilliant digital products that deliver for tennis fans around the world, and meet our fan engagement and commercial objectives. With responsibility for engaging fans through rich experiences and world-class content, you will collaborate with Marketing, Editorial and Product teams to continually improve, iterate and optimise our digital experiences so that we meet, and exceed fans expectations.
 
To be successful in the role you will need to work closely with senior stakeholders, build strong relationships with external agency teams and be comfortable with ideas coming from across the business. Importantly we also need you to own and iterate KPI’s to measure and track the initiatives that bring the most value to our visitors and the business.

What we need:
We need someone who can quickly get under the skin of the organisation, understand what drives fan engagement, and deliver a content and optimisation plan that can get us to our goals as quickly as possible. We need someone with a creative eye, who understands what delivers actions and activations through the use of merchandising, promotions, polls, video and more, and who will be comfortable making updates in the CMS. You will have a keen eye for what’s working and what’s not - and can maximise the impact of existing features and content while at the same time collaborating with teams to build even better for the future. You’ll also bring your experience of conversion rate optimisation to achieve rapid membership growth and as you build an ambitious testing plan to convert fans into members, and crucially you’ll be able to show the impact of your initiatives through positive changes to your KPIs. Your depth of experience of digital covers user experience, user needs and critically, how to maximise conversion goals – from eCommerce, to fan engagement, to membership growth. 
 
Essential Duties & Responsibilities: 
Fan experience & engagement and conversion rate optimisation:
  • Build, manage and execute a content and experience plan which directly and positively impacts business goals.
  • Use your understanding of, and expertise in, site design and merchandising to optimise both what content we show, and how we show it to our visitors.
  • Experience utilising tools such as polls to drive zero party data and get fans interacting and engaging for longer.
  • Lead on site merchandising, including creative and copywriting, to drive actions and activations. 
  • Develop campaigns to support Marketing activity, including aligning content and messaging to ensure success.
  • Develop sales journeys for our affiliate sales business
  • Shape and evolve the product roadmap alongside the Digital Product Owner.
  • Bring an entrepreneurial mindset to the role, exploring innovative content strategies, taking calculated risks, and driving transformative change within the organization.
Experimentation & innovation: 
  • Own, develop and execute the optimization plan based on fan insights and business objectives.
  • Ownership and responsibility for setting up and executing experiments.
  • Turn our plans for personalization and behavioral targeting into a new area of growth.
  • Drive tangible business value by significantly improving membership sign up rates.
  • Onboard and manage optimization platform(s).
  • Work with the Product team and agency to develop new CMS capabilities that enable the successful delivery of your plans.
  • Conduct regular industry analysis and insights (working with our Insights team) to understand what fans expect from a sports body.
  • Maintain a high level of quality, process, and integrity for all experiments.
Collaboration and leadership:
  • Work closely with the Editorial team on the content plan, with responsibility for ensuring the right content is seen be the right fans at the right time.
  • Work alongside our Marketing teams to ensure we are promoting, merchandising and delivering to all of key fan and commercial goals
  • Help shape the product roadmap, ensuring we are developing new features which will make the overall experience even better in the future.
  • Inspire and motivate supporting teams to deliver exceptional work.
  • Collaborate with teams across the business to understand the wider strategy and goals, as well as providing support where needed.
Data Analysis and Insights: 
  • Be the lead for understanding customer behavior, helping us to look for opportunities to improve the experience which will ultimately shapes the future development of our digital products.
  • Partner with the Analytics team and agency partners to ensure we have our data setup correctly.
  • Build and maintain reports and dashboards, proactively analysing and sharing key insights with stakeholders across the business.
  • Translate customer insights into functional and business requirements that can be used to deliver your initiatives.
  • Conduct regular user research and usability studies, collaborating with designers, developers, and research teams throughout the process.
  • Analyze fan behavior and feedback to identify areas for improvement and implement strategies to increase fan satisfaction and drive habitual visits.

Education and Experience:
  • Three to five years of experience in digital experience management or a similar role.
  • Bachelor's degree in a relevant field; advanced degree preferred.
  • Experience using various CMS tools, and driving a development roadmap to deliver the features/capabilities you need.
  • Experience in usability and customer-focused design.
  • Expertise in experimentation and optimization across different digital products, including experience across different tools/platforms.

Required Skills and Competencies:
  • Passion for delivering exceptional digital experiences that deliver business goals.
  • Exceptional attention to detail and demonstrable ability to work to high standards.
  • Outstanding communication, presentation, and leadership skills.
  • Sharp analytical and problem-solving skills.
  • Ability to effectively manage conflicting needs of stakeholders.
  • Excellent analytical skills with the ability to interpret data, analyse trends, and make insight-driven decisions.
  • Good understanding of web and app platforms, technologies, and best practices.
  • Knowledge of current digital marketing trends and emerging technologies, with a commitment to staying ahead of industry developments.
  • Thorough understanding of eCommerce and sales journeys. Highly experienced in conversion rate/goal orientated optimization
  • Uphold WTA Core Values: Be Progressive, Collaborative, Passionate, and show Integrity. These core values set the tone in everything we do, help us succeed on and off the court, make a difference in the community and create a premier, compelling global sport entertainment experience.  It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together.
 
Travel Requirements:
  • TBD
 
Supervisory Responsibilities: 
  • No
 
Position Type/Work Schedule:
  • Full Time, 40 hours a week. Typical schedule will be Monday-Friday. 

Work Environment/Physical Demands: 
Work environment characteristics described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
Working Conditions:
The noise level in the work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.
 
Physical Demands:
The employee is required to sit for long periods; use close/distant vision; hear using the telephone; bend at the waist and knee; communicate verbally and electronically with worldwide constituency; use hands and fingers to operate a computer and telephone keyboard. Must be able to lift 50 lbs. 
 
The WTA is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

  1. Are you legally eligible to work in the US or UK?

  2. Will you now or in the future require visa sponsorship?

  3. What salary range are you looking for? (Range required)

  4. Do you have Tennis or sports experience?