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US OPEN Marketing Coordinator - USTA (White Plains, NY · NY)

USTA jobs
Sports Jobs in White Plains, NY · NY
Marketing: Event Marketing
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Assist in the development and execution of marketing initiatives for the US Open. Report to US Open Marketing Manager and support Pro Tennis Marketing team.  Proof of Covid vaccination required.

Responsibilities
  • Support Pro Tennis Marketing team across all areas of US Open brand management including assisting in facilitation of logo approval requests
  • Assist with the delivery of media assets across various US Open marketing campaigns
  • Coordinate US Open email marketing campaigns to support business objectives including ticket sales, hospitality sales, merchandise and e-commerce and tune-in as well as analysis and email summary reports
  • Partner with Digital Team, Business Operations team and Email team on segmentation strategy, management and analysis of US Open first-party data source
  • Support US Open Marketing Manager and Hospitality Team with all Hospitality Marketing initiatives
  • Serve as primary liaison with US Open Ticket Office in the development and execution of US Open printed and digital collateral for all ticket holder messaging
  • Coordinate and execute US Open player communication plans
  • Assist with the development and execution of US Open ball crew marketing efforts including branding, digital marketing and other outreach efforts
  • Coordinate all post-event marketing recaps, including overall hindsight decks, sustainability summary and various marketing program overviews
  • Assist with organization and tracking of US Open on-site signage projects
  • Support US Open Marketing Manager and Merchandise Team with all Merchandise marketing initiatives
  • Support Pro Tennis marketing team with Fan Week marketing initiatives, including coordinating meetings and planning documents, support with execution as needed
  • Assist with new US Open digital initiatives in collaboration with Pro Tennis Marketing and Digital teams (i.e. Chatbot, SMS marketing programs, etc.)
  • Coordinate ongoing reporting and analysis of marketing landscape and industry trends
  • Coordinate logistics for USO experiential activation events
  • Assist with processing invoices, generating purchase orders and creating agreements

Qualifications
  • A minimum of 1-3 years’ experience in marketing
  • Experience in either consumer package goods and/or sports and entertainment a plus
  • Strong strategic, creative and analytical skills
  • Strong strategic thinker and self-starter
  • Strong written and oral communication skills
  • Strong organizational skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.