ATP / USTA / WTA Tennis Jobs

Social Media Community/Insights Consultant (6 months) with ATP Tour, Inc. in London, Outside US

ATP Tour, Inc. jobs
Sports Jobs in London, Outside US
Marketing: Consumer Marketing/Brand Management
As an experienced social media community/insights consultant you will liaise with ATP’s marketing team and work on implementing our social media strategy for the ATP World Tour. Deeply knowledgeable about social media and passionate for sport, you understand what is important to avid and casual tennis fans and how to create and report on innovative social experiences that resonate and engage a global audience. As comfortable tweeting as you are creating reports, you will have experience in working with agencies and have run successful initiatives for a major brand or sports property either in-house or at an agency.

 The ideal consultant
 The successful candidate will have a bachelor’s degree (or equivalent based on country of study) in marketing, research, IT or computer science followed by a minimum of three years’ experience working on a social media or digital insights team. 
 The candidate will have a track record of working on innovative social media campaigns, increasing audience growth and experience of working on a content management system (Spredfast, Sprinklr, Sprout Social).
 The candidate will be both analytical and technical, have a passion for problem solving and data analysis. The candidate will provide analysis across all forms of social media content using a range of tools to create automated reports and dashboards. The candidate requires the ability to create clear and concise reports for multiple departments within the ATP. 
 It is important the candidate has experience working with sponsors/partners to help maximise their rights across social media. 
 It is vital that the consultant be able to communicate and work effectively with a variety of external stakeholders, contacts and governing bodies. 
 What will you do as a consultant? (%) This is subject to change, depending on needs.
 ·         Work on our presence on social networks including Facebook, Twitter, YouTube, Instagram and other similar community sites delivering an annual calendar of engaging content that drives real value to ATP World Tour’s players and fans. (40%)
·         Use data and social feedback to inform the wider marketing team on content, campaign success, key learnings, and develop ideas for future social initiatives. (20%)
·         Monitor brand, tennis, commercial and player content through a social listening platform to help shape the ATP World Tour’s social media strategy. (20%)
·         Work with the marketing and commercial teams to help drive value to commercial partners through social media. This involves idea generation, content creation, executing campaigns and creating reports. (10%)
·         Ad hoc travel to tournaments (Grand Slams, ATP 1000s, 500s and 250s) when required to capture, edit and post content working with players, coaches, agencies, partners and other stakeholders. (10%)
Do you have these essentials to be considered for an interview?
 ·         Previous experience managing social media for a sport, digital, media, lifestyle or entertainment brand.
·         Advanced knowledge of community management systems (Spredfast, Sprinklr, Sprout), data visualisation tools (tableau for example) and Microsoft Excel. 
·         The knowledge and ability to create insight reports that are digestible for a range of stakeholders.
·         Experience of activating and reporting on commercial partner campaigns through social media. 
·         The ability to communicate quantitative and qualitative insight in a succinct manner so the ATP is continuously improving its digital output. 
·         Excellent knowledge of the sporting landscape, editorial planning and a strong creative content mind that is always social media led.
·         Sound understanding of how to build audiences on social media and how to tell a story.
Do you have these desirables?
·         3+ years of social media insight experience.
·         Degree level (or equivalent) education in related subject.
·         Experience of testing content across social media. 
·         Understanding of tennis and the ATP World Tour.
·         Experience of working at high-profile events or tournaments (international a plus).
·         Experience of keeping on top of trends in the market, exploring and presenting opportunities around potential new and emerging social media channels, languages and types of content.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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