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The Best Players Need the Best People.
This position will lead a team to successfully manage a portfolio of PGA TOUR Emerging Platform Partnerships. The objectives of this position are to maximize partner satisfaction, fan engagement and revenue to the PGA TOUR via Non-Fungible Token (NFT) related activities and media, tournament, and player activation with these NFT business partners.
QUALIFICATIONS
- Bachelor's Degree in Marketing, Business or another related field required
- Minimum 12 years relevant experience managing and growing successful platform partnerships
- Experience in partnership marketing, brand management, consulting, account management, or business development for a sports league/team, media property, major corporation, or marketing agency
- Knowledge of, and interest in, the Web3 industry (e.g., blockchain, NFTs, DAOs, etc.) preferred but experience in golf / sports business more important
- Proven success in managing client/partner relationships
- Exceptional managerial, interpersonal, and verbal/written communication skills
- Ability to own multiple projects, displaying strong problem-solving skills and attention to detail
RESPONSIBILITIES/DUTIES
- Grow Revenue and Fan Engagement
- Develop and manage commercial relationships with Emerging Platform Partners
- Maximize revenue opportunities with Emerging Platform Partners through creative and compelling consumer product offerings
- Lead fan engagement strategy by creatively identifying products, content, and marketing initiatives for fans to engage with Emerging Platform Partners
- Administer custom and bespoke activation programs for Partners that will support revenue and engagement KPIs
- Oversee and present customized and impactful presentations; write persuasive proposals
Strengthen Emerging Platform Partnerships
- Direct day-to-day Partner relationships as the lead contact
- Manage strong relationships and build credibility with Partners
- Gain a deep understanding of Partners’ business and strategy
- Oversee the development and execution of activation platforms that meet clients’ business goals and enhance the fan experience
- Strategize with Partners to implement TOUR-themed advertising and promotions
- Monitor contractual elements to ensure they are fully executed by TOUR and Partner
- Manage business planning and budgets for partnerships
Cross Department Coordination and Collaboration
- Establish strong cross-department coordination to ensure the execution of various consumer-focused initiatives
- Lead, mentor and manage work of team members and matrixed staff
EOE/DFW
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
