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Marketing Manager with XFL in Washington · DC

XFL jobs
Sports Jobs in Washington · DC
Marketing: Event Marketing
About the XFL
The new XFL will reimagine football for the 21st century when it kicks off in early 2020. Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight teams in markets across the country, 45-man active rosters, and a 10-week regular season schedule with a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at the Stamford, CT headquarters as well as in each of the markets that the teams call home.

About the Role
The DC Defenders are seeking a Marketing Manager to help build the fan base, execute breakthrough awareness and promotional campaigns, engage fans across platforms and drive business performance that builds a foundation in the year leading up to the first game in early 2020 and beyond. 

The Marketing Manager will report into the team’s Director of Marketing and will help to acquire and engage fans across owned marketing channels, partnering closely with communications, social/content, sales, creative, community and partnerships.

What you will do
  • Build marketing programs and advertising strategies to promote team initiatives, events, programs and ticket sales across multiple channels in support of the overall strategic marketing plan.
  • Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging internal processes and relationships.
  • Traffic creative projects with design team in a timely manner and enact process to maintain brand integrity across all marketing materials and other internal and external communications.
  • Provide strategic media planning support and evaluate and reconcile advertising campaigns on an on-going basis to ensure all materials are placed and running as planned (including placement, copy and creative development, and distribution for:  radio & TV, promotional events, digital, print ads and outdoor media).
  • Oversee and manage the team creative pipeline and deliverables throughout the approval and production process.
  • Manage email content strategy and execution of communication to CRM database.
  • Support execution of all STM, grassroots, community and fan events to engage fans in interactive and innovative ways (including the gameday experience, on-site activations, digital/social activation, grassroots football, influencer and fan promotions).
  • Manage all invoice and reconciliation processes on behalf of the marketing department.
  • Work with Ticket Sales team on goals, revenue, ticket initiatives, promotional packages and single game ticket strategy to maximize ROI.
  • Work with Partnership team to activate and increase revenue opportunities while supporting the club, brand goals and initiatives.
  • As needed, build and manage fully staffed street and promotional teams who will help fulfill all of the organization’s grassroots marketing efforts.   
  • Other duties as assigned.

How you will be measured
  • Fan engagement measures including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.
  • KPIs: Brand recognition and public perception measurements.
  • Contribution to key revenue lines and delivery of the overall business plan.

What you will bring
  • 5+ years of field marketing with an emphasis on consumer-facing sports, media or entertainment industries, with experience in advertising, creative development, promotion, writing ad copy and ad campaign creation.
  • Experience with media planning, including TV, radio, billboards, digital and social media advertising.
  • Ability to create and manage marketing plans (multi-channel, segmented, campaigns) and GTM strategies utilizing owned, paid and earned media to build fan base and drive key revenue lines. 
  • Candidate must exhibit a passion for sports, marketing and football.
  • Experience managing and monitoring a budget.
  • Ability to work well with multiple stakeholders across the company, agency and client organizations.
  • A self-starter, energetic and resilient with the enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
  • Exceptional communications, sales/promotions and customer service skills, and must be adept at multitasking and extremely detail oriented.
  • Entrepreneurial spirit. 
  • Superior verbal/written communications skills. 
  • Bachelor’s degree required.

Equal Employment Opportunity Statement
The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

**Only applicants who are legally authorized to work for The XFL will be considered.  The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining, or extending work authorization.**
By submitting this application I acknowledge and understand that Alpha Entertainment LLC [XFL] will collect and use my personal information in accordance with XFL’s Applicant Privacy Notice (

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