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Director, Corporate Sponsorships with XFL in Earth City, MO

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Sports Jobs in Earth City, MO
Sponsorship Sales & Activation: Corporate Sponsorship Sales
About the XFL:
The new XFL will reimagine football for the 21st century when it kicks off in February 2020.  Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight  teams in markets across the country, 45-man active rosters, a 10-week regular season schedule and a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at its Stamford, Connecticut headquarters as well as in each of the markets that the teams call home.

About the Position:
The Director, Corporate Partnerships will develop, prospect, negotiate and secure revenue-generating and value-creating programming and activations that support XFL St. Louis’ overall business strategy and integrated marketing plan throughout the metropolitan St. Louis area. The Director, Corporate Partnerships will build authentic relationships with numerous executive-level decision makers locally, regionally and nationally, as necessitated by the partnership, in addition to serving as the gameday host for XFL STL’s complete partner roster.

Ultimately, the Director, Corporate Partnerships manages and leads all commercial sales team activations to build brand relevancy, fandom and revenue opportunities throughout the year.

What you will do:
  • Create the go-to-market commercial sales and partnership activation strategies for XFL STL.
  • Serve as the primary business developer and partnership negotiator between XFL STL and prospective commercial partners (and their respective agencies of record) locally, regionally and nationally, driving sales revenues and operational cost savings while building brand equity for XFL STL among St. Louis’ business community. 
  • Lead the creation, valuation and management of XFL STL’s suite of corporate partnership assets, including, but not limited to, partner-branded ownership platforms, multi-channel media packages and game-related content and experiences.
  • Develop a strategic approach for prospecting high-potential partners in key categories available for local XFL STL partnerships by leveraging available research, CRM tracking and other tools.
  • Manage the entire commercial sales operation, including marketplace research, proposal development and presentation materials.
  • Lead all partnership retention and growth initiatives to ensure long-term sustainable success and revenue growth for XFL STL.
  • Coordinate and execute local activation of national partnerships sold through XFL national commercial sales efforts.
  • Collaborate with XFL Chief Marketing and Commercial Officer as well as all XFL team heads of Corporate Partnerships to share best practices and develop strategies to drive revenue potential and overall value for the XFL.
  • Work closely with key stakeholders at The Dome at America’s Center to ensure corporate partners’ interests of XFL STL are being fully considered.
  • Co-author (with XFL STL’s Director, Community) programming opportunities that appeal to potential commercial partners’ cause marketing-centric efforts, while achieving the team’s fan engagement and business goals including revenue generation and expense mitigation.
  • Develop (with XFL STL’s Director, Communications and Director, Content) compelling stories for consumption on all available media channels to garner attention and awareness from traditional media outlets in the St. Louis metro area.
  • Prioritize and ensure that XFL STL’s commercial sales outreach and partnership activation resources and available budget are dedicated to areas of significant mutual impact, maximizing ROI and earned media potential for XFL STL and its official partners.
  • Partner with XFL STL’s Director, Community and Director, Football Operations to manage and support any players or coaching staff appearances at corporate partner programming, including, but not limited to, exclusive VIP experiences, special corporate partner events and surprise-and-delight office visits throughout the year.
  • Support and assist on other fan-focused scheduled events with the organization.
  • Be a key decision-maker on XFL STL’s executive staff, ensuring the needs of community organizations are being met by the team.
  • Recruit, screen and manage at least two full-time direct reports and various gameday staff. 

How you will be measured:
  • Achieving commercial revenue goals, including negotiating operational cost savings on behalf of XFL STL or the national XFL office.
  • Staying on- or under-budget, including partnership activation expenditures.
  • Development of unique partner-branded activities, both quantity of programming and quality of positive impact (e.g. direct fan engagements, opt-in database additions, earned media value, ticket sales, etc.).
  • Fan engagement measures, including size and growth of fan base and ticket sales through corporate partner programming and in-market activations.
  • Exceeding pre-season KPI goals across a variety of categories, including, but not limited to, brand recognition and public perception from civic leaders, local business associations and organizations and value satisfaction amongst local and national brands and agencies.
  • Direct and indirect contribution to key revenue lines and delivery of the overall business plan.

What you will bring:
  • 7+ years of corporate partnership development and activation experience, with an emphasis on selling large, multi-faceted partnership agreements in the sports and entertainment landscape.
  • Demonstrated experience and ability to develop key relationships with executive-level decision-makers, understanding their unique business needs and leveraging available resources to pitch, sign and execute revenue-generating commercial partnerships.
  • Expertise in strategic partnership prospecting, selling and activation, including, but not limited to, asset creation and management, structuring fully integrated marketing partnerships, closing high-revenue deals and retaining existing brand partners.
  • Knowledge of St. Louis-area business community, with an existing network of key contacts and influencers preferred (brand-side and agencies).
  • Exceptional communication and presentation skills, both verbal and written.
  • Deep understanding and experience activating commercial partnerships that drive direct value for brand partners, ultimately leading to a high retention of partnerships.
  • Direct management of allocated budgets and other resources, maximizing value across all activities.
  • Continuous studying of the sports marketing and media landscape, including trends and opportunities in a variety of marketing disciplines such as digital and social media, fan-centric technology and partnership valuation tools.
  • Development of a departmental strategic plan that ladders up to an organization’s overall business plan while adhering to the cascading down overall goals and objectives.
  • Knowledge and ability to think strategically about brand building and revenue generation through partnerships with other organizations.
  • Ability to work well with multiple stakeholders across the team and league, as well as with corporate partners and other third-party entities (agencies and vendors).
  • Demonstrated leadership skills including stakeholder/relationship management, managing relationships and contractual agreements and a strong executive presence.
  • A self-starter, energetic, resilient, enthusiastic, and the determination and entrepreneurial spirit to ensure that deliverables, timelines and objectives are achieved.
  • Exceptional communications (verbal and written), sales/promotions and customer service skills.
  • Bachelor’s degree is required.

Equal Employment Opportunity Statement:
The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.

 **Only applicants who are legally authorized to work for The XFL will be considered. The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining, or extending work authorization.** 

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