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Marketing Specialist with XFL in Beverly Hills · CA

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Marketing: Event Marketing
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About the XFL
The new XFL will reimagine football for the 21st century when it kicks off in early 2020. Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight teams in markets across the country, 45-man active rosters, and a 10-week regular season schedule with a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at the Stamford, CT headquarters as well as in each of the markets that the teams call home.

About the Role
The Los Angeles Wildcats are seeking a Marketing Specialist to play an integral role in driving team awareness and developing/executing marketing programs that build an emotional connection with the community.  The Marketing Specialist will report to the LA Wildcats Head of Marketing, work closely with all leads (PR, content, partnerships, ticketing, etc.) and assist in maximizing opportunities to drive a deeper connection with the fan base.  

What you will do
  • Build marketing programs to promote team initiatives, events, programs and ticket sales across multiple channels in support of the overall strategic marketing plan.
  • Assist in planning and lead the execution of marketing programs, while coordinating with key stakeholders (external and internal). 
  • Execute an efficient process with league marketing and other departments to incorporate relevant assets and/or gain approvals for consumer facing creative.  
  • Coordinate projects/assets with outside agencies including media buying, creative, experiential, etc. Assets can include radio, TV, digital ads, print and OOH.
  • Serve as day-to-day contact for businesses/organizations that partner on team activations (e.g. bar affiliate network).  Help Head of Marketing forge and manage relationships.  
  • Help develop and execute community events that drive fan engagement and fandom. Manage data capturing during fan events and manage promotional campaigns that result in increased attendance.  
  • Create and manage recaps of all experiential marketing efforts. Develop best practices and benchmark results against comparable initiatives from other LA based teams, XFL teams, etc.   
  • Ideate with content/social team to develop initiatives that drive buzz and social conversations.  
  • Assist in creating email content strategy and execution of communication to CRM database.
  • Help coordinate LA Wildcat street team during any fan events and gameday initiatives. Work with Head of Marketing to develop and execute events that build stronger connections with fans.  
  • Manage all invoice and reconciliation processes on behalf of the marketing department.
  • Work with ticket sales team on goals, revenue, ticket initiatives, promotional packages and single game ticket strategy to maximize ROI.
  • Work with partnership team to activate and increase revenue opportunities while supporting the club and brand goals and initiatives.
  • Other duties as assigned.

How you will be measured
  • Fan engagement measures, including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.
  • KPIs: Brand recognition and public perception measurements.
  • Contribution to key revenue lines and delivery of the overall business plan.

What you will bring
  • 3 - 5 years of marketing experience with an emphasis on consumer-facing sports, media or entertainment industries, with experience in advertising, creative development, promotion, writing ad copy and ad campaign creation.
  • Experience with media planning, including TV, radio, billboards, digital and social media advertising.
  • Ability to create and manage marketing plans (multi-channel, segmented, campaigns) and GTM strategies utilizing owned, paid and earned media to build fan base and drive key revenue lines. 
  • Candidate must exhibit a passion for sports, marketing and football.
  • Experience managing and monitoring a budget.
  • Ability to work well with multiple stakeholders across the company, agency and client organizations.
  • A self-starter, energetic and resilient, with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
  • Exceptional communications, sales/promotions and customer service skills, and must be adept at multitasking and extremely detail oriented.
  • Entrepreneurial spirit. 
  • Superior verbal/written communications skills. 
  • Proficiency in Spanish a plus.
  • BS required.

Equal Employment Opportunity Statement:
The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.

** Only applicants who are legally authorized to work for The XFL will be considered. The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining or extending work authorization. **
By submitting this application I acknowledge and understand that Alpha Entertainment LLC [XFL] will collect and use my personal information in accordance with XFL’s Applicant Privacy Notice (https://www.xfl.com/legal/ccpa/xfl-applicant-notice).

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