Engagement Strategy Intern with Minnesota Vikings in Eagan · MN

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Sports Jobs in Eagan · MN
Internship: Internship
The Engagement Strategy Intern will have a hands-on role in the development, maintenance and execution of emails for the Minnesota Vikings. This person will collaborate with multiple groups to ensure that email campaigns are delivered on-time and executed with a high degree of accuracy, and effectiveness.  The ideal candidate brings relevant experience, strong technical aptitude, project management skills and a passion for data-driven marketing.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES:  
  • Assist in developing and execute email programs 
  • Building email campaigns, journey-based campaigns, database selection, presentation, and quality assurance of all engagement programs
  • Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
  • Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance
  • Assist in development of Omni channel marketing strategy including SEO, SEM, content/email/social media marketing, and digital ad campaigns
  • Oversee and track analytics across channels and develop reporting metrics to provide insights and actionable recommendations to evolve strategy, drive results and provide input for all marketing-related projects
  • Identify trends, discover KPIs, and bring new ideas to the table that provide recommendations that enhance future campaign performance and measurements while collaborating with other teams and peers to foster learning and leverage knowledge
 
QUALIFICATION REQUIREMENTS: 
  • 1+ years of experience in Email Marketing, Graphic Communications or related field
  • Bachelors Degree 
  • Strong technical aptitude; working knowledge of database concepts,  list building, and segmentation
  • Working knowledge and understanding of HTML and CSS
  • Ability to troubleshoot and QA campaigns and delivery
  • Understanding of email UX best practices
  • Self-starter; ability to work independently and as part of a team within all levels of the Minnesota Vikings

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