Sr. CRM & Business Analyst - Los Angeles Rams (Agoura Hills · CA)

Los Angeles Rams Jobs
Jobs in Agoura Hills · CA
Sponsorship Sales & Activation: Corporate Sponsorship Sales
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Every year, the Los Angeles Rams bring together millions of fans across the country and around the world, as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. As an organization, we strive to make Los Angeles better by connecting people through sport, both on and off the field. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and live events - an experience that cannot be replicated, we are about our community and making a meaningful impact in the world around us, and we are about ensuring we embody and represent the diversity and uniqueness of our city, Los Angeles. Following the opening of SoFi Stadium, and more recently, winning Super Bowl LVI, the Los Angeles Rams are at an exciting stage of growth and are looking for passionate individuals that have the desire to be a part of something bigger.

The Sr. CRM & Business Analyst will play an integral role in the Partnerships Department, through analyzing, implementing, interpreting, presenting, and communicating data to enhance processes, decision-making, and outcomes across the Los Angeles Rams Partnerships Department.  

The ideal candidate is an analytical team player and great communicator, who is versed in CRM management, dashboard creation, data modeling, brand partnerships and marketing. 



  • Department Strategy & Internal Reporting 
  • Lead monthly reporting across the Partnerships group including sales pipeline insights, year-to-date revenue breakdown, inventory sell-through, etc. 
  • Develop analyses, dashboards, and models to decision-making for the Partnerships Strategy, Marketing, Sales & Operations teams  
  • Manage and execute ad-hoc analytics projects from start to finish with an affinity for automation, interpretability, and actionability  
  • Collaborate with a variety of decision-makers on ad-hoc requests 
  • Identify opportunities to initiate new projects and research  


Partnership Sales & CRM Support:

  • Manage Rams Partnerships CRM & inventory management systems (Salesforce & KORE) to leverage their full capabilities, e.g. sales activity dashboards, inventory sell through reports, etc. 
  • Identify and recommend improvements to overall CRM landscape, and sales process efficiency 
  • Deliver CRM-related reporting and insights, lead management, internal process improvement, and data manipulation 
  • Support the development of data-backed go-to-market strategy for priority sales categories 
  • Manage the day-to-day relationship and project management with vendors that support the CRM system to keep projects and support cases on time.


External Reporting & Rate Card Analysis:

  • Lead monthly NFL revenue reporting (SABR) with support from partnership executives 
  • Support annual rate card analysis for all sold and available assets, including social & digital series, in-stadium signage, etc. 


 Example Projects in this Role:

  • In what categories are we under indexing based on SABR reporting, and what category trends are happening across the landscape? 
  • Based on the inventory identified and available in KORE, how are we under or over indexing as compared to other properties? 
  • How do hard costs spent on prospecting impact the length of the partnership sales cycle? 



  • Bachelor’s Degree in Finance, Mathematics, Computer Science, Economics, Operations Research, Statistics or related field  
  • MBA Preferred  
  • 3+ years in CRM and BI analyst or similar role; sports or live event industry experience preferred 
  • Proficiency in Tableau for BI visualization and forecasting  
  • Significant experience in data extraction & transformation, relational databases 
  • Experience working with large volumes of data; experience with point-of-sale data and dynamic pricing is a plus.  
  • Ability to navigate a fast-paced environment, often under tight deadlines 
  • Thoughtfulness on how analysis and information can be best conveyed to enhance decision-making 
  • Comfort working with a range of stakeholders and balancing their priorities 
  • Fundamental knowledge of marketing and corporate partnerships is a plus 


The Los Angeles Rams are proud to be an Equal Opportunity Employer.  

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves. 


  • 3+ years in CRM and BI analyst or similar role; sports or live event industry experience preferred