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Manager, Influencer + Entertainment Marketing with Los Angeles Rams in Agoura Hills · CA

Los Angeles Rams jobs
Sports Jobs in Agoura Hills · CA
Marketing: Consumer Marketing/Brand Management
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The Los Angeles Rams are working to build our legacy as a top sports brand in Los Angeles. With the opening of our new home at SoFi Stadium, a plethora of events in the offseason and working to create meaningful cultural connections with new fans across LA, the calendar is chock full of amazing brand experiences.


We are here to sew the Los Angeles Rams into the tapestry of culture here in L.A. To make an impact. To make some noise. To create a legion of fans that’s millions deep.


And we’re looking for help. We need someone who can roll up their sleeves and do what’s needed to be done to build a world class network of influencers, celebrities and Los Angeles-loyal personalities that love advocating for the Rams. Our ambition is to create an influencer experience and program that runs like clockwork, amplifies the Rams brand to our growth audiences and creates new fans every day.

Some days that might mean managing existing celebrity relationships. Some days that might mean building new ones with up and comers in the industry. Some days that might mean overhauling a process and a system to make things run smoothly.


No two days will be the same, but it does offer a platform with a premier sports brand in Los Angeles with the ambition of impacting culture in one of the most culturally influential cities on a global stage. We are looking to build the Rams as one of the hottest tickets in town. The social proof imbued by influencers, celebrities and entertainment is a big key to creating that desire.

WHAT YOU WILL DO TO HELP


Here’s what you will do:
  • Maintain and manage existing relationships with celebrities, influencers, content creators and other LA sports teams on behalf of the Los Angeles Rams
  • Build new relationships with influencers that match our fan growth strategy audiences of Next Gen and Latinx.
  • Implement a database or system that enables wide reaching visibility to the active relationships within the Rams organization
  • Adjust and perfect our gameday hosting process to ensure that everything runs smoothly and our celebrity guests have a flawless experience
  • Facilitate and manage collaborations with influencers with our Rams partners (e.g., Corona, Pepsi, etc.)
  • Book and coordinate musical performances at fan events and on gameday.
  • Oversee and manage the "influence event operational experience " for all tentpole events and gameday activations
  • Be quick, responsive, adaptable and willing to help where needed on Game Day.

HOW YOU WILL DO IT
To us, how you do it is equally important as what you’re doing. We are in a relationship-based business where we are building an audience of influencers and advocates one person at a time. The right person for the job will demonstrate:


  • 100% professionalism. You will be representing the Rams with people who have significant audiences. The goal is to maintain and build a professional-level relationship that is unassailable.
  • A growth mindset. Be willing to take feedback and course correct with the goal of continuing to grow in their skill set and their job.
  • Be actively searching to understand where other people are coming from – whether it be your teammates, people with the organization or our fans.
  • A confident voice. Be able to raise your hand when you have something to say. Someone who is not afraid to ask for help or admit that they don’t know the answer.
  • A competitive team mindset. Football is a team sport. We want to win, but the best way to win is not as an individual, but as a team. Thinking team first versus me first is important.
  • Be organized. Be able to handle and manage multiple tasks at a given time by properly prioritizing efforts and resources.

EXPERIENCE / RECOMMENDED PREREQUISITES
  • 3+ years of influencer marketing, connected with influencers/agents in the music and lifestyle space
  • Preference for someone who is connected already to the LA influencer market
  • A working understanding of NFL football and the Los Angeles Rams

Job Questions:

  1. How did you hear about this job?

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