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Coordinator, Digital Marketing - Direct Channels - Los Angeles Rams (Agoura Hills · CA)

Los Angeles Rams jobs
Sports Jobs in Agoura Hills · CA
Marketing: Consumer Marketing/Brand Management

Every year the Los Angeles Rams bring together millions of fans across the country and around the world as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and live events - an experience that cannot be replicated, we are about our community and making a meaningful impact in the world around us and we are about our city of Los Angeles and ensuring we embody and represent the diversity and uniqueness of this city. As an organization we strive to make our city better by connecting people through sport, both on and off the field. With the return to Los Angeles and the opening of SoFi Stadium, the Rams are at an exciting stage of growth and looking for passionate individuals looking to help us grow. 

The Rams are looking for a Coordinator of Digital Marketing – Direct Channels to join the team. This role is primarily responsible for building and delivering high-quality direct marketing communications with a heavy focus on growing fan engagement and generating ticket/merchandise sales leads. The ideal candidate has experience in direct-to-customer automated messages, personalization techniques, and optimizing marketing message design with a proven track record in email development. 

 

Responsibilities: 

  • Build and deploy personalized email and other direct marketing communications  
  • Setup and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages 
  • Work with ticketing operations team to build and deploy necessary operational emails 
  • Maintain direct marketing calendar and organization of associated assets 
  • Develop and implement key processes of direct marketing success, including: proofing/approval, service level agreements, and quality assurance 
  • Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code 
  • Conduct benchmarking of trends in email and other direct marketing and institute best practices 
  • Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules 
  • Research and integrate new email technology 
  • Create email templates and webforms for cross-functional team usage 
  • Analyze campaign-by-campaign performance and report insights to marketing leadership 
  • Plan and propose new approaches across all marketing communications to acquire new fans, grow fandom, and convert sales
  • Support other Demand Generation and marketing initiatives as needed 

 

Qualifications: 

  • Bachelor’s degree required 
  • One or more years of experience in direct marketing initiatives with a heavy focus on email marketing 
  • Experience working with Epsilon Harmony or other email development and automation software required 
  • Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile
  • Experience with Microsoft Office; Adobe Illustrator/Photoshop and HTML experience preferred 
  • Experience working extracting, cleansing, and formatting customer audiences for marketing purposes 
  • Experience prioritizing multiple tasks concurrently based on larger goals 
  • Excellent communication skills and comfortable presenting with all levels of the organization 
  • Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment 
  • Positive team player with excellent interpersonal skills 
  • Ability to work flexible hours as needed, including but not limited to evenings, weekends and holidays 

Experience

Preferred
  • 3

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