Analyst, Analytics and Consumer Insights with Los Angeles Rams in Agoura Hills · CA

Los Angeles Rams jobs
Sports Jobs in Agoura Hills · CA
Administration/General Management: General Management/Profit & Loss
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The Analyst, Analytics & Consumer Insights will manage the recurring suite of analytical dashboards and insights projects for marketing, media, sponsorship, and other internal partner teams. This person will help provide data-driven insights and help drive overall effectiveness of data-driven strategies. As such, this person should be comfortable handling large datasets and have previous experience delivering reports. An ideal candidate is a self-starter with strong attention to detail and accuracy. 

To be considered for this role, a candidate must have proven expertise in identifying relevant metrics, data tracking, and reporting.

Role Responsibilities: 

  • Collect data for a recurring suite of dashboards to monitor performance and identify trends of all facets of Rams marketing and media initiatives
  • Help improve, build, and publish these dashboards
  • Identify trends from 1st and 3rd party data sources
  • Pull data and provide insights into consumer behavior/attitudes/demographics/etc.
  • Assist in research studies (focus groups, quantitative surveys, etc.)
  • Be the champion of the test-and-learn methodology by identifying campaigns, areas to improve effectiveness, and testing - compiling and logging test results, and presenting findings to teams
  • Evaluate fan loyalty, effectiveness of fan loyalty programs, and fan loyalty reinvestment models
  • Build predictive and performance statistical models to understand fan likelihood to produce desired outcomes, optimize marketing and media approaches, construct fan segment schemas, and forecast future results
  • Identify gaps in the Rams ability to build and leverage analytics, to include gaining buy-in for new approaches and tools, training others in the organization on approaches/tools, and vendor management
  • Take initiative in reviewing marketing and media materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations
  • Conduct fan research (focus groups and surveys) to track brand awareness, guest experience, new products/concepts, and similar
  • Partner in an analytics capacity with other teams throughout the organization to give a holistic view to Rams organizational performance
  • Create projections and success metrics for future marketing activations and evaluate the effectiveness of activations once concluded
  • Other analytics and team duties as assigned

Role Qualifications (Skills/Experience/Capabilities):

  • Bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar)
  • 1+ years of experience in analytics and/or research
  • Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.)
  • Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)
  • Experience with relational databases and data extraction software (e.g. SQL, SAS, Q, etc.)
  • Experience building statistical models
  • Specialization working within large datasets to compile fan/customer segmentation schemas and segment-level insights
  • Experience with Microsoft Office; Excel and Access experience preferred
  • Experience working extracting, cleansing, and formatting customer audiences for analytical purposes
  • Experience prioritizing multiple tasks concurrently based on larger goals
  • Excellent communication skills and comfortable presenting with all levels of the organization
  • Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment.
  • Ability to work flexible hours as needed, including but not limited to evenings, weekends and holiday

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