NFL Careers

Senior Manager, Social Media - USA Football (Indianapolis · IN · Open to Remote)

USA Football Jobs
Jobs in Indianapolis · IN · Open to Remote
Marketing: Social Media

Job Title:
Senior Manager, Social Media
Reports to:
Senior Director, Sales & Marketing
Positions Directly Supervised:
This position manages our social media contractors/personnel. They may manage interns and other positions. 
The Senior Manager, Social Media is responsible for ensuring USA Football’s brand is well understood and represented on social channels. This leader will engage through conversations that connect our brand directly to our audience.
This individual will oversee social media contractors and potential future employees. They will contribute to the team by leading social media strategy and execution. The best candidate stays on top of the latest B2C and B2B social tactics, channels and tools and has an established history of creating plans and strategies while also executing day-to-day work.
The individual in this role will lead meetings, document processes and provide direction for our brand and potential staff social media accounts. They are self-motivated and will follow-up to get the answers they need to ensure we can deliver a great experience for the football marketplace.
They will also be looked at to help drive major storytelling and engagement efforts. They will lead the development of content coverage plans for our events, occasionally capture at events and help identify and help plan the capture of major story telling initiatives. 
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Define broad social media strategy for the organization, including audience segmentation, usage of brand accounts and creating SOPs for staff accounts
  • Refine, develop and execute social media strategies for individual products, programs, events and campaigns to support brand and sport growth 
  •  Create, curate, manage social media content, including text, audio, visual and multimedia formats on platforms such as Facebook, Twitter, Instagram, TikTok, YouTube and Twitch
  •  Comment and engage with the communities on social media beyond our owned channels
  •  Track social media campaign key performance metrics to maximize results
  •  Hire and manage social media contractors and potentially future personnel
  •  Help lead storytelling initiatives from a social perspective and support capture opportunities (pre- and post-production) with video team
  •  Make internal presentations to key stakeholders to earn approvals
  •  Approve social media assets like videos and images through our project management tool (Wrike)
  •  Maintain budget for storytelling, content capture and social media tools, including Sprout Social
  •  Create, update and inform individuals on content calendar for social media
  •  Support marketing and communications messaging needs and occasionally edit or provide written content
  •  Support multimedia team efforts, including occasionally supporting video or photo capture opportunities beyond social
  •  Update and create Standard Operating Procedures (SOPs)
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Education and Experience
·       Bachelor’s degree
·       5+ years in creative, marketing, social and/or branding role(s)
·       5+ years leading social media efforts, ideally leading team(s)
·       2+ years working with a project management tool, preferably Wrike
·       3+ years of experience with tech tools such as MS Office, Adobe Creative Cloud and similar, particularly photo and video editing tools
·       Ideally previous work with verified social media accounts
·       Experience leading social media strategy, tools (Sprout Social) and day-to-day execution
·       Comfort handling a wide product and event portfolio and with pivots
·       Accustomed to providing feedback to staff, including designers/videographers for social assets, and receiving it from leadership or other stakeholders
·       Organization skills including ability to handle high volume of detail-oriented work
·       Excellent oral and written communication skills
·       Previous experience maintaining a budget and reporting 
Some travel will occur for this position.
EEO Statement
USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

  1. Are you legally authorized to work in the United States?

  2. Do you have multiple years of leading a social media team(s) that consisted of employees and/or contractors?

  3. Do you have 5 or more years in social media and/or marketing?

  4. Can you provide links to channels you currently manage or previously managed?

  5. Do you have previous experience editing or creating assets for social?

  6. Have you used a social media planning and management tool, like SproutSocial?


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