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Marketing Data Management Analyst with Los Angeles Rams in Agoura Hills, CA

Los Angeles Rams jobs
Sports Jobs in Agoura Hills, CA
Marketing: Database Marketing/Analytics
The Marketing Data Management Analyst is primarily responsible for enabling and optimizing the Rams’ data-driven marketing capabilities through a heavy focus on cleansing, standardizing, growing, and delivering fan data.  The objective of the Analyst is to help the Marketing and Sales teams build fan engagement and generate ticket/merchandise sales leads.  The ideal candidate has experience building a stable marketing data environment, partnering with Marketing and Sales teams to maximize utilization of fan data, and is a self-starter that can continually make advancements on their own within the marketing data.



Role Responsibilities: 
  • Be the centralized owner of the Rams fan databases, to include stabilizing the environment, recoding to increase runtime efficiency, configuration of source systems, and acquiring new data sources to augment known fan database
  • Employ data governance methodologies to ensure cleanliness of fan databases and its appropriate use (e.g. match/merge, NCOA, standardizing addresses, correcting data entry errors, etc.), build monitoring dashboards, and ongoing audits of system/processes 
  • Build dashboards and insights into the state of the data, ideas for clusters/segmentation, and recommend opportunities to better leverage demographic/attitudinal/behavioral data
  • Lead initiatives to acquire new fan data and additional sources of existing fan data to be added to the database
  • Assist in the implementation and maintenance of a customer data platform in partnership with Information Technology team and vendor
  • Automation of system and list processes
  • Develop prioritized customer lists for advertising, email marketing, and sales teams
  • Create authentic and collaborative relationships across the organization while serving as main point of contact for internal clients and external vendors

Role Qualifications (Skills/Experience/Capabilities):
  • Bachelor’s degree required
  • 3+ years of experience in data governance, CRM technology, database management, and database marketing
  • 1+ years of experience with statistical analysis, algorithm development, and data modeling
  • Experience working with Microsoft Dynamics, customer contact software (e.g. Salesforce, KORE, etc.), campaign management software, and data querying and coding languages
  • High degree of proficiency with Microsoft Office
  • Ability to design and create analytical dashboards
  • Experience with cross-team project management and prioritizing multiple tasks concurrently based on larger goals
  • Experience working on cleansing, extracting, and formatting customer audiences for marketing purposes
  • Excellent communication skills and comfortable presenting with all levels of the organization
  • Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment
  • Positive team player with excellent interpersonal skills
  • Ability to work flexible hours as needed, including but not limited to evenings, weekends and holidays
  • Prior team management experience preferred

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Job Questions:

  1. How did you hear about this job?

  2. What is your desired compensation?

  3. Do you have experience with Data Cleanup and Data Governance

  4. Please specify your technical capabilities that you feel are relevant for this role.