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Database Marketing Manager with Jacksonville Jaguars in Jacksonville · FL

Jacksonville Jaguars jobs
Sports Jobs in Jacksonville · FL
Marketing: Database Marketing/Analytics
About the Jacksonville Jaguars 
The Jacksonville Jaguars are a professional football team and a member of the National Football League. The Jaguars are one of the NFL’s youngest franchises, and played its first regular season home game on September 3, 1995. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate (auto parts) and Fulham Football Club (UK soccer team). The Jaguars play at TIAA Bank Field in downtown Jacksonville, Florida. Under Mr. Khan’s leadership, TIAA Bank Field has evolved to include some of the most unique stadium assets, including swim spas and 19 video boards, two of which are longer than a football field.    
The Jaguars company values are Passion, Respect, Innovation, Dedication and Empowerment (PRIDE). The Jaguars believe in the importance of diversity, continual learning and transparency. We also understand the role that excitement, originality and fun play in the workplace. All of these ideas come together to build a strong and dynamic workplace culture. Because of this, we are dedicated to, and encouraged by, leading the way in developing a distinct and inclusive team. 
We are hiring an experienced and passionate Database Marketing Manager to join our Marketing team. As a Database Marketing Manager at our company, you will be responsible for planning, developing, creating and managing our sales and marketing database for both Jaguars, Daily’s Place and Stadium Events. We are a data driven company so being able to react and quickly pivot based on what the data is telling us, is crucial. 

In addition, you will assist in implementing a lead generation strategy; which means your role is extremely important in driving possible future revenue for our team. Your main goal will be to improve efficiency, send out strategic emails and strive towards the scalability of our overall business strategies. 

Job Responsibilities
  • Manage all email communications for the following entities: Jacksonville Jaguars, Daily’s Place and TIAA Bank Field Events
  • Maintain email marketing calendars to provide transparency for other departments, for all above entities.
  • Implement email marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. 
  • Help coordinate with Marketing Director with any marketing implementation as well as contributing in day to day operations where required.
  • Create and implement the overarching e-marketing strategy for Jaguars, Daily’s Place and TIAA Bank Field Events, that encourage database growth while also engaging healthy contacts.
  • Produce revenue via assets created and enhanced for Sponsorship/Corporate Partnership to sell.
  • Manage, prioritize, help create and schedule out all Daily’s Place emails (pre and post show).
  • Work with Sales to create and execute effective marketing strategies while aligning with the needs of the sales team to produce the highest revenue growth for both Jaguars and Daily’s Place.
  • Assist creative, design and sales teams with season, single game and group ticket initiatives. 
  • Build and deploy all marketing newsletters such as season ticket member newsletters, database newsletters 
  • (JAGWIRE), group sales newsletters, game day newsletters, post-game newsletters, bi-weekly Daily’s Place newsletters etc.
  • Support sales staff by providing any additional data, trends and account analyses.
  • Analyze Jaguars, Daily’s Place and TIAA Bank Field Events email engagement to provide context, recommendations and in-depth reports.
  • Assist with e-marketing support for women’s club, kids club, season ticket members, group sales and various event marketing.
  • Develop engaging copy/strategies for email marketing messaging.
  • Build codes through TMONE for all Daily’s Place shows.
  • Accomplish organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments while continuing to grow existing partnerships.
  • Creative projects: Point person for working with internal creative department and/or agency to request email marketing creative design projects.
  • Responsible for writing creative briefs in order to request certain email marketing creative projects.
  • Promotions: Keeps email marketing promotional materials ready by coordinating requirements with graphics department. 
  • Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Skills/Qualifications: Direct Marketing, Email Marketing, Market Segmentation, Marketing Automation, Marketing Research, Coordination, Collaboration, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills.
Job Requirements
  • Experience in email marketing 
  • A deep working knowledge of Oracle Eloqua or similar ESP
  • Experience in project management, marketing and sales
  • Experience in email marketing customization
  • Proficiency in data analyses
  • High proficiency in segmentation
  • Great copy writing skills
  • Great communication skills
  • Able to work early/late hours, on holidays and while on vacation
  • Bachelor’s degree
  • Adobe creative suite experience + working knowledge (Illustrator, Photoshop, etc.)
  • Experience in related field
  • Experience in email marketing automation
  • Basic knowledge of HTML code
  • Experience with budgets
View to learn more about what it means to be a part of the Jaguars team!
Applications are being accepted online only.  Please do not call to apply for this position.  Please provide complete information.  An incomplete application may affect your consideration for this position.  The Jacksonville Jaguars are committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements. 
By submitting this application, you understand that you may be subject to a pre-employment drug test.  You certify that the information in your application is true, correct and complete.  You authorize the Jaguars and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided.  You understand your application is subject to, among other things, your eligibility to work in the United States.
Any personal data (including any sensitive personal data) that you provide to the Jaguars as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at the Jaguars or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with the Jaguars. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with the Jaguars, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to Jaguars affiliates and to third-party organizations providing services to the Jaguars. Your personal data will be retained in accordance with the Jaguars document retention policies and applicable laws.

Job Questions:

  1. How did you hear about this job?

  2. Yes/No: Do you have an undergraduate degree?

  3. Yes/No: If offered the position, are you able to begin very quickly?

  4. Yes/No: Do you have working knowledge of CRM systems?

  5. Yes/No: I have 2 plus years of Eloqua or similar platform experience.

  6. Yes/No: Are you comfortable with creating and executing Database Marketing strategies?

  7. Do you have experience managing staff? If so, how many have reported to you?

  8. What skills will you bring to this position that sets you above others applying? (Must provide response.)

  9. What is your total compensation expectation? (Must provide response.)


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