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Social Media Marketing Manager with Dallas Cowboys Football Club in Frisco · TX

Dallas Cowboys Football Club jobs
Sports Jobs in Frisco · TX
Marketing: Social Media
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The Dallas Cowboys Marketing Department is looking for a well-qualified Social Media Marketing Manager with 5+ years working experience in the field, with an emphasis on paid social marketing. The purpose of this role is to develop, execute and maintain paid social strategies for marketing initiatives related to the Dallas Cowboys, Dallas Cowboys Cheerleaders, Dallas Cowboys Rhythm & Blue, Dallas Cowboys United, Rowdy, The Star, AT&T Stadium and Jones Family businesses. This position will report to the Director of Marketing, with a dotted line to the Director of Content Strategy.

Duties and Responsibilities

  • Strategize with the marketing team to develop paid social media campaigns, including, but not limited to, setting campaign objectives, budgets, targeting and identifying creative needs for paid social media campaigns across all channels
  • Manage campaign setup across various platforms, including but not limited to, building custom audiences and pixel placement
  • Collaborate with the Social Media team to ideate social media marketing campaigns across a variety of social media properties and platforms
  • Liaison to the creative and video teams to develop assets needed for social media marketing campaigns, including but not limited to, ideation and story-boarding
  • Understand and analyze performance of all paid social media campaigns, including optimizing for best performance and providing weekly summary reports
  • Develop and manage social media influencer campaigns and tools
  • Maintain content calendar to share with Brand & Content teams
  • Keep abreast of new paid social platforms, tools, technology and best practices
  • Coordinate with the Social Media Coordinator to develop copy and timing to distribute content across all social media platforms
  • Perform other functions and activities as directed by the Director of Marketing


  • 5+ years of experience in a paid social marketing role for an agency or brand
  • A degree in marketing, communications, social media or related field plus on the job social media marketing experience
  • Extensive knowledge of Facebook, Twitter, Instagram, Snapchat, YouTube, TikTok and LinkedIn; also must have a pulse on developing social media platforms
  • Extensive knowledge of developing, budgeting and programming paid social media campaigns and be able to provide examples
  • Experience using native paid social campaign management technology, such as Facebook Business Manager and Ads Manager
  • Experience in Latinx and Youth social engagement strategy a plus
  • Strong storytelling/copywriting/copyediting skills
  • Ability to work as a team under tight deadlines
  • Able to simultaneously manage a high level of detail across multiple projects
  • Able to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure
  • Able to work flexible hours, including nights, weekends, and holidays

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

  1. How did you hear about this job?

  2. Do you have 5+ years of experience with paid social marketing campaigns? Please provide examples.

  3. Can you provide multiple examples of paid social campaigns you have made a budget for, designed, implemented and executed?

  4. Do you have a college degree in marketing, communications, social media or a related field?

  5. What is the one campaign that you have worked on that you are proudest of?

  6. Are you available to work nights, weekends and holidays?

  7. Provide a link to your portfolio, if applicable.

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