Social Media Specialist - Atlanta Falcons (Flowery Branch · GA)

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Marketing: Social Media
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Social Media Specialist

About AMB Sports and Entertainment
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, AMBSE Ventures, and PGA TOUR Superstore.

About Atlanta Falcons 
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.

Position Summary: 

The Atlanta Falcons are seeking a Social Media Specialist with an emphasis on data-driven decision-making, creativity, and selflessness to build on the ideas of teammates.
This person should also be a multi-talented content creator with a good blend of writing, photography, videography and/or graphic design skills.
Digital and social media content are indispensable and central components when authentically connecting to our fan base, both locally and nationally.
While the primary outlet for this creative thinking will be Falcons' social media channels, we are looking for someone whose creative concepts can go beyond the bounds of our social platforms.

The successful candidate will have their finger on the pulse of all that is culturally relevant in Atlanta and to our social audiences and will be dedicated to increasing the connection to our current fans and attracting new fans through engaging content.
Above all, we seek an enthusiastic teammate that will be a great culture fit on our digital team.
This high-profile, fast[1]paced and challenging opportunity requires versatility and ability to assist in the creation of content, both through strategic planning and real-time content creation.

Roles and Responsibilities: 
  • Assist in partnering with the Falcons digital team to achieve objectives while deploying authentic measurable content that our fan bases want to consume
  • During real-time events including games, this person will need to be able to write as well as take strong photos and/or video
  • Collaborate with other digital/social/communications team members to create content and programs that are inspiring and entertaining for Falcons fans, ultimately driving business measurable results.
  • Responsible for bringing creative, innovative thinking to the team and managing deliverables in an efficient, timely manner
  • Regularly use content performance analytics to understand our audiences and their interests to better produce impactful content
  • Build on ideas across video, writing and photography to elevate creative thinking across the team
  • Connect and engage with Falcons fans on a 1:1 basis through Falcons social media accounts

Skills and Basic Qualifications:
  • Bachelor's Degree in Communications, Sports Management, Computer Science, or related field
  • Minimum 2-3 years' experience across digital and social media within high-paced, demanding professional setting.
  • Results-driven mindset and approach that seeks to deliver incremental sales and value for partners
  • A detailed knowledge of social media and digital content platforms, with an understanding of the differences in the audiences and their consumption habits
  • Multi-dimensional content creation skills including copywriting, photography, videography and/or graphic design
  • Ability to work across multiple functions / departments to achieve consensus drive positive results
  • Passionate sports fan and regular consumer of digital sports content
  • Experience within a large media company or sports team, with an understanding of their core revenue generating processes
  • Team player who thrives in projects that involve multiple stakeholders


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.