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Reports to: Assistant General Manager
Background:
Insignia Event Services is a newly created business unit affiliated with the Arizona Cardinals, tasked with producing all events at State Farm Stadium including all Arizona Cardinals games. In addition to Arizona Cardinals games, Insignia Event Services exclusively manages Sportsman's Park (SP). Sportsman's Park has been a site for pre-game festivities, tailgating, concerts, festivals, weddings, graduations, corporate events, and other related experiences. The three pillars of Insignia's current revenue are events at Sportsman's Park, parking operations for the lots around State Farm Stadium, and creative production of events (i.e., the production team for the Cardinals' home games work for Insignia Events).
Job Summary:
Under the direct supervision of the Assistant General Manager, the Marketing Manager will oversee all marketing for Insignia Event Services. They will develop, implement, and evolve a cutting-edge marketing strategy, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.
Primary Job Duties:
- Research competitors to find content gaps and keyword gaps
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement
- Development of editorial governance so content is consistent with our brand voice, style, and tone
- Create a long-term and short-term content publishing calendar and social media calendar
- Graphic design
- Responsible for editing and updating Insignia Event Services and Heritage website(s)
- Creation and implementation of lead generation forms
- Expand all Insignia Event Services web presence(s)
- Create marketing strategies to brand Insignia Event Services as a company as well as Sportsman Park and Heritage
- Create all materials including sales, marketing, and event proposal decks and maps
- Provide project management for Insignia-owned events: including sales materials, ad campaigns, and promotional material
- Other duties as assigned
Qualifications/Requirements:
- BA/BS or equivalent working experience
- Portfolio - Required
- Experience in events - preferred
- Entrepreneurial mindset with a passion for growing our business and your professional development
- SEO Knowledge
- Project management - ability to understand the scope, create timelines, and deliver on time
- Ability to prioritize event requests and customers' needs using good judgment and critical thinking
- Demonstrated ability to create unique brand experiences, through the creative use of copy, branded items, event formats, etc.
- Ability to handle high volume workload in a fast-paced environment
- Comfortable working in a start-up environment
- Flexibility with work varying schedules including evenings, holidays, and weekends
- Ability to work independently on multiple projects simultaneously amid demanding deadlines, with both live events and brand content creation
All offers of employment at Insignia Event Services are contingent upon clear results of a thorough background check.
Equal Employment Opportunity: Insignia Event Services is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected laws.
