Director of Marketing and Communications

(Remote/Hybrid)

About USA Cycling:
USA Cycling is the national governing body for the Olympic sport of cycling in the United States and oversees the disciplines of road, track, mountain bike, cyclocross and BMX. With a mission to develop the sport of cycling on a national level and achieve sustained international racing success, USA Cycling supports cyclists of all ages and abilities, from enthusiasts to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and organized racing. In other words, we are striving to bring home Olympic medals while at the same time, doing all we can to grow the fun, enriching, and rewarding sport of bike racing in communities across the country.

USA Cycling is actively engaged in growing the cycling community-internally and externally-to better reflect the diversity of our nation. Our staff is now geographically spread well beyond our Colorado Springs headquarters, offering remote positions across the United States. By joining USA Cycling, you will be able to apply your individual talent and passion towards shaping the future of American bike racing.

About the Position:

The Director of Marketing and Communications is responsible for the strategic management of marketing and communications activities at USA Cycling. This includes, but is not limited to brand management, corporate communications, growth marketing, event coverage, and content strategy.

This position reports to the Chief Marketing Officer and works closely with the Director of Membership, Chief of Corporate Development, Chief of Racing and Events, and Chief of Sports Performance.

Core Responsibilities:

Develop and oversee USA Cycling brand guidelines and style guide, establishing consistency and elevating brand marketing and communications to a higher level
Develop and execute marketing and communications plan and deliverables for the USA Cycling Foundation
Develop and oversee USA Cycling merchandising strategy
Work closely with the Director of Membership to establish an annual membership marketing and communications strategy
Oversee corporate communications and brand marketing strategy across all channels including digital (Owned, Paid, and Earned), Retail, Press, PR
Create event coverage plans for domestic and international competitions using internal and external resources
Oversee and manage public relations strategy and crisis communications strategy
Identify and build creative technology solutions for the brand that increase efficiency, reduce marketing spend and increase marketing reach
Partner with National Events Team to develop effective concepts designed to increase awareness, participation, and attendance as well as implement campaigns around National Championships
Supervise the Marketing Operations Manager, Event Marketing Lead, and Athletics Marketing Lead
Other duties as requested and/or determined

Requirements:

5 years’ experience in a progressively-responsible strategic marketing and/or communications roles. Supervisory experience preferred.
Bachelor’s degree in English, marketing, communications, or related field
Experience developing annual content strategy and calendar and integrating into multifaceted marketing campaigns that have led to demonstrable business growth
Experience leading multi-discipline creative teams in a fast-paced, collaborative environment
Experience leveraging data analytics to influence marketing strategy
Exceptional writing, grammatical, and copy-editing skills and the ability to write original content.
Excellent project management abilities. Must be able to maintain multiple concurrent projects in a fast, fluid environment.
Ability to maintain positive and professional attitude especially in high-stress situations
Ability to travel (weekend work required)
Capability to manage relationships and coordinate projects with external communications contractors (photographers, writers, etc.)

About You:

Strategic problem-solver with the ability to prioritize and delegate effectively
Highly detail-oriented with superb organizational and time management skills
Excellent verbal presentation and interpersonal skills, along with the ability to work collaboratively across multiple staff levels
Aptitude for creative design/production
Power to build positive, professional relationships with internal and external customers and constituents
Mission-driven and motivated to work in the cycling and/or Olympic space
Industry experience within the sport of cycling, the Olympic movement, or a related field
Must be able to work in a fast-paced, rapidly changing environment
Must be authorized to work in the United States

Physical Requirements:

The physical demands described below are representative of those that must be met by potential candidates to successfully perform the essential functions of the role.

Ability to serve as the press officer at events, standing and walking for prolonged periods of time.
Positioned in front of a computer screen for extended periods of time.
Sitting for extended periods of time.
Occasional standing, squatting, reaching and bending.
Ability to receive information through oral communication both in-person, over video conferencing platforms, and on the telephone.
Manual dexterity needed for using computer keyboard.
Occasional lifting up to 25 pounds
Must have adequate vision to operate computer and complete paperwork.

Additional Requirements:

Under USA Cycling's COVID-19 Vaccination Policy, and prior to starting employment, workers must be fully vaccinated against COVID-19 and provide proof thereof, or receive a USA Cycling-approved medical or religious exemption. For more information, visit https://usacycling.org/resources/rulebook/covid-19-policies.

Software Experience:

Familiarity with the following software applications (or similar) is preferred: Microsoft Office (Word, Excel, PowerPoint); Facebook Business Manager; Google Analytics, email marketing software, CRM software, budgeting software

Travel:

This is a remote/hybrid position but will require occasional travel.

20-40% travel
Occasional weekend work required
Occasional travel to the USA Cycling headquarters in Colorado Springs

Compensation and Benefits:

This is a full-time exempt fully remote position. The salary range for this position is $70,000 - $90,000 annually, with an opportunity for performance bonuses.

Comprehensive benefits package including:

Medical Insurance
Dental Insurance
Vision Insurance
Group Term Life Insurance
Short-Term and Long-Term Disability Insurance
Flexible Spending Plan and Heath Saving Accounts
Employee Assistance Program
Paid Holidays
Paid Sick Leave
Paid Vacation Time
403b Retirement Savings Plan

USA Cycling is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age 40 and over, race, sex, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, protected veteran status or any other characteristic protected by law.