Peak Sports Management

Peak Sports Management

General Manager - Albany State Athletics

Peak Sports MGMT - Manager
Albany · GA
Sponsorship Sales & Activation: Business-to-Business Sales
Position Title: General Manager, Corporate Partnerships
Company: Peak Sports MGMT
Location: Albany State Athletics (Albany, Georgia)

Company Overview: 
Peak Sports MGMT is a leading third-party multimedia rights organization specializing in partnering with college athletic departments to optimize their corporate partnerships. In collaboration with Albany State University and Albany State Athletics, Peak Sports MGMT is tasked with overseeing and generating all of the corporate partnerships and sponsorship revenue as the multimedia rights holder of their Athletic Department. We excel in maximizing brand exposure, revenue generation, and partnership fulfillment for our clients, helping them achieve their financial and strategic advertising objectives

Position Overview: 
The General Manager of Corporate Partnerships plays a pivotal role in spearheading outbound sales efforts to secure new partnerships, nurturing existing relationships to ensure renewal and upselling opportunities, managing client hospitality initiatives, and overseeing all aspects of partnership fulfillment and activation for Albany State Athletics within the Albany, Georgia area, and outside of it. The General Manager works closely with their Regional Sales Director to develop and execute comprehensive sales strategies aimed at maximizing revenue potential and will work closely with the Director of Contract Performance and Director of Employee and Sponsor Engagement to maximize fulfillment and client hospitality efforts.

  • Identify and pursue new sponsorship opportunities with businesses interested in partnering with the designated athletic department.
  • Develop and maintain a robust pipeline of potential sponsors through proactive outreach, networking, and relationship building.
  • Utilize market research and industry insights to tailor sponsorship packages that align with the needs and objectives of potential partners.
  • Negotiate sponsorship agreements and contracts to ensure mutually beneficial terms for both parties.
  • Serve as the initial primary point of contact for prospective sponsors, guiding them through the partnership process and addressing any inquiries or concerns.
  • Collaborate with internal stakeholders, including the Manager of Partnership Services, to facilitate a smooth transition of finalized partnerships.
  • Work closely with the Regional Sales Director to develop sales targets, forecasts, and budgets aligned with overall departmental objectives.
  • Analyze market trends, competitor activities, and industry developments to identify new revenue opportunities and inform sales strategies.
  • Continuously evaluate and refine sales tactics to optimize effectiveness and drive results.
  • Provide regular reports and updates on sales performance, pipeline status, and key metrics to senior management.

  • Bachelor's degree in Business Administration, Marketing, Sports Management, or a related field
  • Proven track record of success in B2B sales, preferably within the sports sponsorship
  • Strong negotiation skills with the ability to close deals and drive revenue growth.
  • Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
  • Strategic thinker with the ability to develop and execute comprehensive sales plans.
  • Results-driven mindset with a focus on achieving and exceeding sales targets.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Job Questions:

  1. What is your salary expectations?

  2. Why Albany State Athletics?

  3. What interests you about this job?

  4. What are your career goals?