SUMMARY
JMI Sports is seeking a candidate to manage our multimedia sales and marketing partnership with the University of Pennsylvania representing both Penn Athletics and the historic Penn Relays. The right applicant will have proven success personally developing and securing key corporate sponsorships, closing marketing deals, and securing media partnerships. Must have a high level of aptitude in developing collaborative relationships and adaptive deal-building, quickly grasping the full potential of bundling athletics opportunities, and constantly providing innovative ideas and solutions to the property team. A successful applicant will embrace and aggressively integrate social media and technology into new programming and inventory development. Must possess strong, senior level corporate relationships locally, regionally and nationally. Must maintain excellent relationships with top university administrators, Athletics staff, and coaches. Strategic planning, entrepreneurial talent, budgeting and employee development skills are also highly desirable. This full-time position is located within the Athletic Department building on campus, in Philadelphia, PA. JMI Sports is an Equal Opportunity Employer seeking diverse, qualified candidates to join our team.
RESPONSIBILITIES
- Provide senior leadership to and daily management of property team and rights initiatives
- Conceptualize, develop and implement sales strategies to generate revenue streams for Penn
- Research and identify industries and organizations to solicit for sponsorship of targeted events
- Leverage relationships with top brand decision makers and their advertising agencies
- Secure and conduct face-to-face sales meetings by leveraging relationships as well as through cold calling
- Strategize, develop and create sponsorship and marketing presentations
- Negotiate and close sponsorship deals and work with legal counsel through contract execution
- Provide financial analysis of sponsorship deals detailing gross fee, activation costs and net sponsorship
- Oversee industry and competitor analysis to highlight category trends and competitive dynamics
- Monitor productivity/quotas of sales staff and manage direct reports in achieving and exceeding goals
- Oversee best practices and implement effective and competitive sales and fulfillment strategies
- Collaborate with Athletics and University executive teams on development of effective business strategies
- Contribute efforts to grow revenues for the property and the Company
- Build and manage sponsor relationships, including exceptional fulfillment and activation results
QUALIFICATIONS
- 8+ years senior-level, successful and creative sponsorship sales experience
- Graduate degree in business, marketing or related field preferred
- Key relationships with senior level marketing executives with national/regional brands
- Direct experience in and understanding of collegiate athletics
- Working experience with sponsorship sales, event marketing and activation
- Knowledge of collegiate sports marketing including content development and distribution for radio, television, websites, plus digital and social media
- Understanding of media/advertising buys
- Experience in managing sales of bundled assets including naming rights
- Demonstrated experience with technology integration
- Excellence in pitching, negotiating and closing six and seven figure sponsorship deals
- Ability to communicate value of sponsorship vs. pure media as a marketing solution
- Ability to develop creative proposals that meet and exceed potential partners’ needs
- Experience developing and managing budgets
- Exceptional communication and presentation skills
- Ability to establish and maintain cooperative and collaborative relationships at all levels within a major university
- Ability to develop strong peer level relationships and work in a team environment Ability to recruit, manage, motivate and retain top-notch talent in all areas
- Excellent skills with the Microsoft Office Suite and Adobe Acrobat; experience with CRM strongly preferred
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegitate and professional sports facilities. The company services to maximize each client’s ecomonic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountian West Conference, the Southern Conference, the Patriot League, and the Atlantic-10 Conference. JMI Sports also manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and the University of Notre Dame (with Legends). Addtionally, JMI Sports serves as third-party sales representation for premier venues and events including the Breeders’ Cup Championships, Rupp Arena at Central Bank Center, The Armory and Millrose Games, and the Penn Relays. The company’s facility development team is currently collaborating with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, CA. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
COMPENSATION
JMI Sports offers competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation and 401k plan.
