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Digital Strategy & Content Coordinator - Syracuse University (Syracuse · NY)

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Web/Creative Services: Graphic Design/Creative Services
The Digital Strategy & Content Coordinator will assist in executing strategies, content and messaging for Syracuse University Department of Athletics’ digital platforms, including social media, video platforms and website (, reporting directly to the manager of digital strategy and engagement.

Promote the brand of Syracuse University Athletics and its sports programs, working in conjunction with various units in the department to execute the strategies set forth by the manager of digital strategy and engagement for content distribution and messaging on digital platforms. Assist in the implementation of marketing material and advertisements for Athletics’ digital platforms and other methods of distribution through graphic design and video production work. Assist in the recruiting, training and scheduling of undergraduate intern staff. Utilize website analytics reporting for Learfield-IMG College partners as well as for internal use for optimizing content strategies.

Support the Athletic Department’s efforts in new and emerging social media and networking platforms by assisting the direct supervisor with meeting content goals on digital platforms.

Undergraduate degree in a related field (communications, journalism, advertising, marketing, sport management, etc.) 1-2 years professional and/or student experience in a related field.

Job Specific Qualifications
  • Adobe Creative Cloud Suite, particularly Photoshop and Premiere. 
  • Major social media platforms: Instagram, Facebook, Twitter (Snapchat and TikTok preferred).
  • Experience working with Sprout Social platform preferred.
  • Experience working with the SIDEARM Sports CMS is preferred.

  • Assist in the creation and organization of digital content, coordinate with other contributing units, and distribute content and messaging for athletics social media accounts and website, The emphasis will be placed on brand and audience building, cultivating and developing relationships with our digital audience, and revenue generation. This includes working with support staff, coaches and student-athletes to recognize program priorities and develop strategies to meet goals. 
  • Support the fulfillment of sponsored digital content inventory, planning, and messaging with Learfield-IMG College partners and licensees. 
  • Assist in the scheduling and event coverage of undergraduate and graduate student intern staff. This includes their office hour assignments, developing content ideas with them, and coordinating with Creative Services, Athletic Communications, and Marketing staffs. 
  • Provide game-day digital media support for sports events and other important events as assigned. This includes revenue and non-revenue generating sports events and the assignments of student intern staff at these events. 
  • Work with student-athletes, coaches and staff to provide social media best practices for their individual brands. This includes assisting the manager of digital strategy and engagement with education on the latest developments with Name-Image-Likeness (NIL) legislation from both government entities and the NCAA, utilizing INFLCR and SIDEARM Sports partnerships for content distribution and sharing with student-athletes, coaches and staff. 
  • Other duties as assigned. 

Application Instructions
In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

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