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Pelicans Marketing Manager with New Orleans Pelicans in New Orleans · LA

New Orleans Pelicans jobs
Sports Jobs in New Orleans · LA
Marketing: Consumer Marketing/Brand Management
The Marketing Manager executes the day-to-day marketing responsibilities for the New Orleans Pelicans. Work closely with the Director of Marketing to develop long-term growth strategies while managing the implementation of the marketing calendar. It's essential to be a brand champion; working collaboratively with a range of partners to present the Pelicans brand accurately and consistently across all touchpoints.


Responsibilities:
  • Drive the annual marketing calendar and successfully manage the execution of tentpole marketing programs, including NBA league initiatives.
  • Understand Pelicans strategic and competitive position to help deliver products and experiences that are recognized best in class.
  • Work with Business Intelligence to analyze the efficiency of our marketing and ensure we’re delivering the right return on investment.
  • Collaborate across a cross-functional team including sales, partnerships, community and comms to successfully test and deliver new solutions to market.
  • Work closely with Partnerships to develop sponsorship activations that are on-brand and aligned with our strategic priorities.
  • Ensure brand guidelines are well understood and accurately deployed by both internal and external partners.
  • Guide the work of in-house creative teams and external agencies as needed.
  • Foster a collaborative and positive relationship with all internal stakeholders.
  • Own and responsibly allocate the brand’s marketing budget.
  • Maximize efficiency in a constantly evolving market and steward creative solutions to be the norm.
Qualifications:
  • Four year degree in marketing, business, communication or a related field.
  • 3+ years of brand marketing or advertising experience.
  • Ability to plan and execute marketing programs from concept to completion.
  • Fluent in all media!
  • Excellent project management skills and comfort with a fast paced work environment!
  • Strong understanding of brand strategy fundamentals.
  • Experience handling in-house creative studios and external agencies.
  • Quick learner who is able pick up projects and run with them.
  • Experience managing financial P&L.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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